SEO, how search engines work, website ranking strategies
Keyword research, content around selected keywords
Website setup, domain names, hosting, site structure, and CMS
Technical SEO, indexing, loading speed, and core web vitals
On-page SEO, Off-page SEO / Link building
SEO analytics with Google Search Console and Google Analytics
High performance SEO strategies and best practices
Content creation cycle overview
SEO best practices for content at every stage
Best content types for users at different stages of buying cycle
Tips and tricks to get your content pieces to target readers
49 hours of extensive, in-depth social media marketing field overview with instructor & data videos
Social media platforms - in-depth go through of Facebook, Instagram, YouTube, Twitter, Snapchat, Pinterest, Linkedin
Social media strategies - content marketing, b2b vs b2c, platform-specific tools
Advanced content marketing - creation, strategies, targeting, measurement, optimization
Advanced web analytics - digital analytics, data analysis, six sigma, conversions, retention, ethics
Traditional vs digital marketing
Digital marketing and its types
Customer lifecycle in digital marketing
Generative AI, models, ethics and responsibiities
Streamlining work with Bing chat & Copilot
Skill of ethical analysis, organizational ethics
Basics of AI, ML, NLP, ANN, IoT, etc.
Platform-specific social media strategies
Content design and curation
Platform-specific social media analytics
Social media campaign development
Audience identification, engagement, and growth