Coursera Project Network

Create Business manager & Ad accounts, new campaign, select objective 

Create Ad sets, set audience, budget, schedule and placements

Create an ad from scratch, visual, primary Text, publish and run multiple ads within ad set

Track the performance of campaigns to optimize spending using key metrics and insights

Understand audience options and audience insight tool

Create different types of custom audiences

Create 3 types of custom audience targeted ad - contact list, site visitor, and app users

Create a Google ads account and set up first campaign structure

Create ad groups, keyword research, set up audience targeting, and write ads

Use the tools and settings available to optimize campaigns

Set up goals, campaign type, targeting options, bidding and budget

Create, pause, activate adgroups and personalize keywords & match types

Designing compelling ads

Set up conversion tracking

Navigate website analytics

Adding alt text, categories, tags, internal links, and permalinks/slugs on webpages & blogs

SEO friendly blog heading using keywords

Set site visibility to increase SEO.

Getting started with Squarespace

Optimize blog posts, on-page SEO

Optimize site for local search, using site-level tools