IIDE Masterclasses
IIDE Masterclasses
Embedded Files
Learning directly from industry leaders
Gaining actionable strategies and insights
Engaging in real-time discussions
Keeping up with the latest trends and best practices
Digital Marketing Fundamentals
Digital Marketing Fundamentals
Intro to Digital Marketing components
SEO overview
SMM (organic+paid ads)
Ad budgeting
Email & SMS marketing
Instagram Marketing Strategy
Instagram Marketing Strategy
 Instagram algorithm in 2023
 Profile goals, niche & creating viral content
Engagement for profile’s growth
 ROI-driven Instagram marketing strategy
What's up with WhatsApp Marketing
What's up with WhatsApp Marketing
Essentials for effective WhatsApp B2C marketing
B2B marketing strategies
Real case studies on recent brand promos
Hands-on with latest tools (Troika Tech, WA Business)
Google Ads
Google Ads
Ketword research on Google Keyword Planner
Creating the right ad copy
Selecting right bidding, budget friendly bidding strategies
Geographic and demographic targeting
Monitoring and optimizing, additional tips, Google Ads Transparency Centre
Social Media Marketing & Management
Social Media Marketing & Management
Social media engagement & engagement rate
Time spent on platforms, job roles & e-comm businesses on social
Rise of influencers & creators, niche content, creator economy
Trends & algorithms (signals), consistency x quality content
Content strategy pillars: platform, audience & content formats
Case study - Zomato, Mamaearth
Brand Reputation Management
Brand Reputation Management
Online reputation, crafting perception, questions for ORM
Online presence sources, tracking brand mentions, and analysis
ORM specialist roles and responsibilities
Effective ORM steps: monitor, quick response, personalize, acknowledge mistakes, handle negative comments, etc.
Social listening tools: Talkwalker, Awario
Creating E-commerce Website
Creating E-commerce Website
Understanding need of websites for online selling
Languages for creating a website, available CMS platforms
Shopify site creation process, adding all product details, & variants
Product pages organization, site theming, & editing
How to Make Money Online
How to Make Money Online
Introduction to blogging
Google AdSense
Affiliate marketing (Amazon, other platforms)
Domain, hosting & SEO overview
Boosting promotion of content
How to Start Your Agency
How to Start Your Agency
Different kinds of agencies
Ways to find clients, targeting a single industry, steps to get clients
Handling finances of the agency, understanding budget allocation
Freelancing for experience, portfolio & connections
Skills required, creating a services deck
Unlocking SEO Secrets
Unlocking SEO Secrets
Search engines vs browsers, different search engines
Search recommendations, search context, interaction behaviour
Crawling, caching, indexing
Indexing details [ site:link " " ]
Search generative experience
Search volume, SEO difficulty, Ubersuggest
On-page SEO, content mapping
AI in Digital Marketing
AI in Digital Marketing
AI use cases, ChatGPT capabilities
Prompt writing: Persona, Environment, Task (PET) structure
Practical: Burger King, writing tweets with ChatGPT
AI chatbots for customer support
Image, audio, video creation & research tools
AI tools for digital, content marketing, social media & SEO
WordPress 101
WordPress 101
WordPress benefits, alternatives
Domain & hosting, where to buy
Website creation on TasteWP
Themes & plugins, installing, activating, & deleting
Useful themes & plugins for various tasks
Applying themes, adding images
Using Elementor & Starter template plugins to add/edit pages
Constant Creativity in Advertising
Constant Creativity in Advertising
Day-to-day creativity examples, constant creativity
Benchmarking - categorical, agnostic, random
Hunting insights, universal emotions, thought provoking
Appropriating pop culture, ad examples - Pepsi, MPL
Speculative ads from scratch, practical ideation - delivery
Connecting the dots, case study - Bausch & Lomb Lenses
Upcoming
Upcoming
Maximize ROI with SEM
Maximize ROI with SEM
Page updated
Google Sites
Report abuse