Basics of traditional and digital marketing, content planning and creation, blogging, website creation, ecommerce store creation, email marketing, mobile marketing, advanced SEO, SMO, SEM, SMM.
Through Live mentor-led sessions with practical training over 4 months with additional external sessions during the internship.
6 month recommended curriculum on digital marketing & e-commerce field as per international standards set by Google. Inclusive of external high quality articles and peer-graded assignments for relevancy.
Marketing and e-commerce fundamentals.
Proctored Examination (Virtual)
Examines proficiency in the use of Meta platforms: Facebook, Instagram, Messenger and WhatsApp for marketing purposes.
Establishing business presence and optimizing profiles on these platforms. Advertising across Meta technologies with all available tools, formats, strategies and reporting, along with ad policies and data privacy rules. Basics of integration with Meta solutions like Pixel, API and SDK.Â
23 hours of extensive, in-depth digital marketing field overview
Market research, target audience, surveys
Website creation using Wordpress, domain, email, SSL setup
Email marketing, gmail, mailchimp, copy, analytics
Copywriting, AIDA, CTA creation
SEO metrics, website optimization, keyword research, copy optimization, backlinks, local SEO
Marketing on youtube, facebook, twitter, quora, instagram, pinterest, linkedin
Google ads & facebook ads, account setup, bidding, targeting, placement, custom audiences
Google analytics setup, reports, custom analysis, linking with ads
49 hours of extensive, in-depth social media marketing field overview with instructor & data videos
Social media platforms - in-depth go through of Facebook, Instagram, YouTube, Twitter, Snapchat, Pinterest, Linkedin
Social media strategies - content marketing, b2b vs b2c, platform-specific tools
Advanced content marketing - creation, strategies, targeting, measurement, optimization
Advanced web analytics - digital analytics, data analysis, six sigma, conversions, retention, ethics
4 years Bachelor of Technology degree in core electrical engineering field from central government-funded autonomous university