3 days of project-based learning for setting up a sales campaign
Creating sales copies for landing pages, buyer personas and e-book creation using tools like ChatGPT, Canva and Facebook Ads Library
Day 1 : Sales Funnels & Buyer Persona
Online selling : audience, communication & offer
AAARRR funnel with examples, selling by outcome
Problem-solution-change statements, buyer persona creation, research tools
Assignment: Buyer Persona Creation
Day 2 : Ad Copy & Landing Pages
Ad copy : objective, hook, problem statement, solution/reason, intro statement, CTA
Facebook Ads Library : decoding live running ads
Landing page structure, live examples
Tools for landing page creation: app.attentioninsight, headlines.coschedule, chat.openai
Assignment: Landing Page Draft Copy Writing
Assignment: Landing Page Critique/Suggestions
Day 3 : Content Creation & Freelancing
Content creation for sales funnel, lead magnets
Ebook creation using ChatGPT and Canva
Freelancing offer creation, client strategies
Assignment: Ebook Creation