Latest digital marketing trends
Digital marketing growth in future
Need for digital marketing for everyone in every field
How to start and progress in a digital marketing career
Getting in the right mindset, planning for success, obstacles to clear success path
Stacking up multiple sources of income
Becoming a T-shaped marketer, different specializations
Building AI-integrated funnels, ACC framework
Facebook Ads blueprint - brand persona, audience persona, placement, budgeting, ad design, retargeting
Scalable and non-scalable ad channel examples
10+ agency level real-life case studies for all objectives, with budget, conversions, and CPA results study
Copywriting need, copywriting vs content writing, 3R : Right - message, people, & time
Reasons why people buy, using one or more of these reasons in all copy opportunities
Questions about product details, its use, and effect on users, integrating answers to these questions in copy
Canva advantages, licenses, account setup, dashboard
All editing options, elements, text effects, background removal, download & share options
Key skills to master - design principles, typography, colour theory
Pillars - using 3 R's for segmentation, personalization, and data-driven decisions
Define audience - current & desired status, push reasons, highlighting benefits of results over features
Email advantages, when to use, email stats and lessons from them
Email marketing jargon, crafting converting copies, steps for drafting copy, email strategies
What are cold emails and why to use them
Why people fail - low open, high bounce, follow-ups, etc.
Benefits - getting do-follow links, building network, booking meetings, selling subscriptions, etc.
R.A.C.E.U.P. Framework - research, add topics, create, edit, upload & promote content
Researching top performing content, trending topics from tokboard.com, feeds & hashtags
Making reels viral - topics, format, & style of trending content, trending music, topics from shorts & quora
Basic LinkedIn optimizations - profile picture, experienced professional bio, introduction & follow-up messages
Statistics of users, engagement, and effectiveness on the platform
Fixed vs growth mindset, scarcity vs abundance money mindset, employee vs business owner mindset
Overcoming fear of failure, time management and productivity, creating schedules
Personal, professional & financial goal setting
Marketing vs growth hacking, growth cycle, growth marketing funnel, skillsets
Growth marketing tools stack - analytics, testing, data scrapping, referral, etc.
Case studies - Airbnb (piggyback seo), Dropbox (referral), Clubhouse (app referral)
10 commandments for going viral on Instagram reels, canva hacks for designing like a pro
Tools to find social media trends for content creation, social media trends for different industries
When, where and how to use automation, upcoming trends in automation
Social media and e-commerce tools in focus for b2b, b2c & hyper-social, social platform trends
Organic content, ad styles, landing page trends
Trends in SEO, YouTube, omnichannel marketing
Red flags in client relation, creating clear contracts and refinement
Digital business trends for 2024
The future of work & collaborating with AI
Future of influencer marketing in 2024
AI tools and framework