Why You Should Add Google Analytics to Your Digital Marketing Skill-set

You'll be doing well if you have the skills to do digital marketing. This is not the time to stop learning and adapting to new technologies. You must ensure your skill set is up-to-date so that you are not only driving sales and interest through digital marketing, but also tracking your results, so that you can improve.

Analytics is what we need. Analytics is essential to understand what is and isn't working. Analytics are essential for email marketing. They will tell you what subject lines performed well and what click-through rates you achieved with a new offer. Analytics are essential for online marketing. You need to know who's visiting your site and what they do once there. This will allow you to drive more traffic to your website and achieve the results you desire. You risk marketing blindly and possibly wasting your time, effort, and money on the wrong things.

Digital Marketing Specialist Master's Degree

Web analytics can help you become more productive at work and make you more valuable to your employer. You will be more successful at your job if you can identify, interpret, and find the data that leads to better, smarter, and more cost-effective marketing choices. It's that simple.

Google Analytics is the best web analytics tool out there. Google Analytics (or GA) is an excellent analytics tool that can be used in all aspects of digital marketing. If you are able to use it properly, it will work well for you.

Google Analytics is the Key to Digital Marketing Success

GA provides you with the information you need to be successful in your digital marketing efforts. It will tell you who is visiting your website, how they got there, what pages they visit, how long they stay on each page, and which links they click.

GA will tell you which marketing channels are most successful. If you are focused on SEO (search engine optimization), you will be able see if your content and keywords are driving traffic to your site. Similar to social media marketing, you can see how much traffic your site is getting from Facebook, Twitter, or any other platform. This information will allow you to make informed marketing decisions regarding your marketing efforts and budget.

This will allow you to see the areas where you can improve. You can also see which pages are visited the most and how long they stay. This will tell you not only what people are most interested in, but also whether or not you are delivering the content they desire. If you have a page with a high traffic, but low bounce rate, it's possible to see what is driving them to click. Then, you can reevaluate the page and deliver what was promised to keep them there.

It is also possible to see the pages that people have landed on. It doesn't necessarily mean that people will start at your home page. Referral traffic and SEO can take people to any page on your site, regardless of whether you want it or not. This information can be used to make improvements to those pages based on how people use it.

This information will allow you to identify the genders, age groups, and geographic locations of your site visitors. You can then target your marketing accordingly. This information can also be used to plan your ads. If you know that you have more site visitors from a particular location, you can target ads so they only appear to those people.

How Google Analytics can help you improve your digital marketing career

You can see that GA can provide valuable insight to help you improve your marketing efforts. What about your career in marketing? GA can also help you with that.

Employers need marketing professionals who can make the most of their limited budgets and drive results in a digitally crowded environment. To achieve better results, you must have a deeper understanding of analytics to be able to make data-driven marketing decisions. No matter if your employer asks for this skill now, you will see a significant increase in your productivity at work. Add analytics to your resume if you are looking for a job. You will see the job opportunities grow.

This knowledge isn't just a benefit for the employee. It's a good idea to make sure that your marketing team is familiar with Google analytics training course if you are an employer. You should train someone immediately if you don't already have the skillset. You can't make sure that your digital marketing efforts drive the best ROI and results for your company.

How to Learn Google Analytics

It is easy to get yourself or your employees trained in this field. It is easy to learn Google Analytics, even though it offers deep insight. These skills can be easily acquired by marketers through certification. This can be done on the job or at home. Simplilearn, for example, offers an advanced course in web analytics that covers mobile, social and content analytics. This course is both practical and strategic. From understanding the basics of web analytics, to mastering the domain of analytics across digital channels, students gain a solid understanding. This certification will teach you how to use data from different sources to perform quantitative and qualitative research to make data-driven decisions.

Stephane Hamel is the course advisor. He is a Google Product Strategy expert, data analyst and expert in Google Analytics. He has been awarded the Digital Analytics Association's Most Influential Industry Contributor award. The course was designed with Stephane Hamel's input and includes 15 hours of eLearning videos as well as hands-on practice using Google Analytics, 15 mini-projects, and an end-of the-course project. This course is a great way to learn Google Analytics, and to add this valuable skill to your digital marketing arsenal.

FirstCom Academy cover short courses in social media, search marketing, content marketing and our courses are SkillsFuture claimable too. Visit us today!

Digital marketing involves many different channels and requires many skill-sets. You'll be able to improve your job performance as well as your career in marketing by making Google Analytics a part of your skill-set. Learn more about digital marketing by visiting our Post Graduate Digital Marketing Certificate Program, which is offered in partnership with Purdue University.