8 benefits to investing in paid dental advertising

Today, patients make their healthcare decisions online. A Goread.io survey found that 74.6 per cent of respondents had looked online for information about their doctor, dentist or other medical care.

Patients are most likely to search for dental care via Google. According to StatCounter, Google holds 88 percent market share in the U.S. search engines market. Google states that one in 20 searches are health-related. This translates into at least 100 billion searches peryear, according Search Engine Land.

For any dental practice, it is important to appear prominently in Google search results. Dentists have a unique opportunity to reach patients searching for their services through dental ads. Continue reading to find out why paid advertising can be a great investment for your practice.

What makes dental advertising different from traditional marketing?

1. You decide where you rank.

Paid dentist ads are displayed on Google above organic listings in search engine result pages (SERPs). Although they look similar to organic results, paid dentist ads are clearly marked with the word "Ad", in a box. You can be at the top of search results if you place a Dental marketing.

It is important to note that Google ranks you highly. The more you rank on Google, the more clicks can you expect to get. Advanced Web Ranking shows that the top organic Google result for desktops has a click-through ratio of around 31 percent. The second position gets about 15 percent and the third receives nearly 10 percent.

2. You will see immediate results.

Online advertising for dental offices is a great complement to search engine optimization. While it is important to have a website that is SEO optimized, organic search results can be slow and you might not rank for the keywords you want.

You can rank at the top of the search results page for a keyword when you place a dental ad. This can lead to an immediate boost in traffic and patients. This strategy is especially useful if you have recently redesigned your website. Google can take several months to index it.

3. Reach your ideal customer.

Google lets you control who can view your advertisements, which is a major advantage over traditional advertising methods for dentists. This means that you only market to those people you want to attract to your practice.

You have the option to only market in the relevant geographic area. You can choose to market only to the relevant geography, such as Brooklyn for a Brooklyn dentist. This is based on your goals.

4. Place your dentist ads on keywords with the highest value.

Search dental advertising aims to reach patients who want to book an appointment (or convert). Patients can use keywords to express their desire for dental care.

A patient looking for [teeth-whitening] may just be curious about how it works. However, they may not be ready to make an appointment yet. Patients searching for affordable teeth whitening near me are showing that they intend to seek treatment soon. Because it is more likely to result in more appointments, this keyword may be of higher value. These high-value keywords can be ranked with paid dental advertising.

5. Results are more important than payment.

Pay-per-click (PPC) is a payment method for paid search advertising. This means you only pay when someone clicks your ad. It doesn't matter how many people see your dental ads.

Although many practices are reluctant to invest in dentist ads, this pay model is a sound marketing strategy. Your ad targets people who are interested in your services. This increases the likelihood that they will book appointments.

6. High returns on investments are easily quantifiable.

You can view everything related to a click on Google ads, from the person's initial query to your website to what they did there, including whether or not they booked an appointment.

It's easy to see which dental ads work and which don't, and you can calculate the return on your investment.

7. It is a constant marketing investment for your practice.

It can feel difficult to plan for month-to-month because you only pay per click on your ads. After some trial and error, and finding the best dental ads for you, you will find that this type of advertising is consistent over time. This can be a planable part of your business.

8. Your budget can be changed at any moment.

Paid dental advertising can be a flexible type of advertising. Your budget can be adjusted at any moment. You can also stop or start your dental ads. Online dental ads can be used to meet your marketing needs, on a budget that suits your practice and with the commitment that you make.

Goread.io offers a complete solution for dental practices that allows them to expand their web presence, improve their online reputation and automate their front desk. Our practice growth platform features a website that is optimized for organic search. Our search engine marketing specialists also assist practices in managing paid advertising campaigns that are targeted at converting.