How Your Brand Can Outperform the Competition Using Strategic Digital Efforts

From manufacturers to restaurants, nearly every industry has felt the effects of the COVID-19 pandemic.

Now, almost three years since the first stay-at-home orders, life is getting closer to pre-pandemic days for consumers. This means a shift back to services and experiences, as in-person activities are nearly back to normal.

Consider these recent economic statistics:

● The economy is seeing an increased amount of out-of-home activity , with almost half of US consumers engaging in things such as shopping or dining (McKinsey)

● Total retail sales in January were up 12.7% compared to last year (Forbes)

● Restaurant sales grew 36.7% YOY compared to pre-pandemic levels (Mastercard SpendingPulse)

How can your business continue the momentum?

If you’re the owner or manager of any business, the pandemic further confirms the value of relationships, both with existing and potential clients.

In this climate brimming with economic growth and possibility, what’s the most efficient and effective way to market your business?

Leveraging the power of the internet, there is so much opportunity for your company to market themselves and build relationships.

To maximize engagement with clients, expand reach, and generate leads, consider partnering with experienced and savvy digital marketing experts to create a strong online presence for your business.

Four digital marketing tips to incorporate in your business now

A robust and strategic digital marketing plan will help build client relationships and help you outshine the competition. In this competitive landscape, it’s crucial to put time, energy, and resources toward your digital strategy.

Here are four things you can do right now to boost your business’s digital marketing efforts, and thus grow your business.

1. Assess your website

It’s likely that your business already has an existing website, but is it as effective as it should be? Aesthetics matter. Your website is your 24/7 public face, so ensure that it’s something you’re proud of.

Look at the design, functionality, user experience, content, and overall tone of your website. Determine if it reflects the business you’re running now. Or, even better, work with a professional digital marketing company to take a full audit of your website to see what is and isn’t working.

2. If possible, add a retail element to your website

Now that you’re taking a critical look at your existing website, consider adding a digital shopping component if you don’t already have one.

It’s never been easier to integrate a major ecommerce platform such as Shopify, WooCommerce and Magento into a redesigned or completely new business website. E-commerce is an excellent way to drive maximum revenue and tangible results for your business.

Even if your business doesn’t create its own products, think about the items that might be relevant to your clientele. Your clients are always in need of products, and it’s highly likely that they are shopping online. Make sure they’re buying from you!

3. Step up your business social media efforts

Research shows that in 2021, 82% of the U.S. population had a social networking profile, with Facebook being the most popular. Instagram is the most widely used platform for viewing photos, whereas Facebook is the go-to for sharing content.

Your customers are on social media, and now is the time to elevate your efforts.

Some ideas can include:

● Creating content on value for customers, such as a weekly video series with helpful tips

● Mixing up paid social media advertising with your overall social media strategy

● Using positive comments on social media posts to gain potential new clients and even using those posts as “testimonials”

● Hosting a live event

● Partner with other brands or influencers

● Take a poll and ask engaging questions

Social media is one of the most powerful ways to engage with

existing and prospective clients - the key is always staying connected and engaged with your audience!

4. Focus on SEO for your business business

Last, but most certainly not least, is prioritizing your Search Engine Optimization (SEO) efforts.

When people are searching for your business services, you want to be front and center. If you’re not focused on getting your business ranked #1 on Google and other search engines, now is the time!

Local businesses like yours need SEO as a means of generating leads and traffic to your website. Though there are many strategies for lead generation, SEO is foundational to your digital marketing success.

Partner with the pros

No matter what industry you serve, as a business owner or manager, you’re always looking for ways to reach and connect with potential and existing customers.

At Aspire Digital Solutions, we are committed to helping you achieve these goals, and so much more.

As a full-service digital marketing agency, Aspire Digital Solutions has in-depth experience working with companies across all business clusters nationwide. We know what works, but are also mindful of how unique each brand is. As such, we take pride in creating digital marketing strategies that are completely customized for each of our clients.

You can stay focused on your clients and business operations, and we’ll take care of the rest.

Get in touch with our savvy and collaborative business digital marketing experts today!