What Is SEO? Everything You Need To Know
What is SEO?
Search engine optimization (SEO) refers to the process of increasing website traffic from search engines. SEO targets unpaid traffic, also known as "natural" and "organic" search results. This is in contrast to direct traffic or paid traffic. Searches that are not paid may include image, video, news, and vertical search engines.
Experts in the field know how important it is for your website to rank highly in search engines such as Google and Bing.
Ranking highly in search engine results means that your website has a better chance of selling to users. But how can you do this? What is a search engine?
What does SEO stand for?
SEO stands for Search Engine Optimization. SEO Auckland refers to the practice of improving a website’s ranking in search engines, so that it is more visible when people use relevant organic searches.
What is SEO?
Search Engine Optimization is used to improve three factors on your website. They are as follows.
Quality of Traffic - This is ensuring that people who visit your site are genuine interested in the products and services you offer. If a potential customer visits your site because they are searching for video games, but you sell video creation tools, it's highly unlikely that you will convert them to a buyer.
The Quality Of Traffic Once you have made sure that the right people visit your website and find you through the Search Engine Page Results (SERPS), you can start to increase traffic to your site.
Organic Results - Traffic that comes from search engines other than Google is considered organic search results.
SEO is all about answering customers' questions before they ask them. It's about understanding their search terms and the type of content they like to consume. Understanding your audience's intent will allow you to connect with potential customers who are looking for the solution to their problem online.
What is SEO?
People use search engines to find the answers to almost all of their queries. You can type in any question you want to find the answer to and Google will give you a list of search results. But how does it work?
To serve your search results, all search engines use crawling. Search engine crawlers visit every page that has been made available to them. They then extract information. This allows the search engine index the webpage.
Once the page has been added to the index, it is sent into an algorithm which matches the data with searches made on the internet. These are just a few of the ranking factors search engines like Google use in order to determine your page rank.
Off Page – These metrics are calculated by Google and mostly involve the use backlinks to the webpage. We'll explore backlinks further in this article in part 4.
On Page –The page's ranking is directly related to how many keywords and information queries are found on it.
Technical – The final measure that determines a page's ranking is primarily concerned with factors that encompass the site's performance and not just individual pages.
That's the SEO 'Search Engine' component. But what about the optimization? Website optimisation is largely about content. Just like this article, articles are the main focus of website optimisation.
Your website will rank higher in search engines results if it contains quality content. The content should convey the essence of your business to potential customers. It should also provide search engines with all the keywords, meta descriptions, and internal links necessary to fully understand your business and the needs of the users who visit your site.
These are the most important aspects of SEO. However, there are many other factors you need to consider if your goal is to succeed at SEO.
Strategies
Link Building
KeyWord Research
Web Design
Social Network Integration
FeedBack Processing
SEO: Why is it Important?
Search engines such as Google use SEO to determine which sites rank high for specific terms and queries. Modern SEO techniques make it easy to manipulate the system using bots. This would likely lead to larger companies with unlimited budgets taking advantage of the system. Modern SEO makes it easier to manipulate the results and creates a more level playing field.
As such, every site deserves it's current rating. A higher search engine ranking will be achieved if you work hard on your content and ensure that your website appeals more to your visitors. Users tend to view businesses that rank at the top of search results as more trustworthy than those that do not. Therefore, SEO is essential if you want people visiting your website.
SEO allows you to increase your website traffic without spending a lot of money on advertising. It is also the most cost-effective method of increasing traffic to a website. We'll be looking at SEO Writing and How to SEO Your Website in the next section of this article.
DIVERGENT DIGITAL isn't about quantity; we are about quality. We are not satisfied with modest growth, unlike other companies. We can help you take your website to the next level if you are unhappy with its current growth.
What is SEO writing?
SEO writing refers to a blog post optimized with keywords and phrases. SEO writers are employed to improve the site's organic search results and its position in the SERP rankings. The service you provide will determine what your SEO writers write about.
If you own a website selling gardening supplies, it's likely that you will have success with articles about how to grow a particular plant. You might also have top 5 lists that highlight some of your products. Uploading articles is not enough. You need to add as many keywords and make sure they are relevant.
Your content is the key, the undisputed truth. Your content must be useful and answer potential customers' questions. It is our job as SEO writers to analyze a list of keywords and deduce the phrases and questions around them. These are the three most common types of searches people make.
Navigation - A user is searching for a specific website.
Informational - This type of search is for specific topics.
Transactional - Customers are looking to buy a product/service.
What are Keywords?
Searches for phrases on Google, Bing, or Yahoo will display suggestions based on keywords and the quality of SEO.
Your google ranking will rise if you have strong SEO and a high domain authority with a healthy backlink profile.
This allows you to rank higher and gain more market share from the 91% who click the first Google results page.
Your SEO will be less effective than those of your competitors, and you may not be found as often - if at all - if your business is found.
The Different Types Of Keywords
Two types of keywords are used in SEO. These are Short-Tailed Keywords, and Extended Tail Keywords. Both can be very effective in SEO but they may attract different types searchers. We'll be discussing ways to source key phrases and the applications that you can use. But for now, let's focus on the differences between Long Tail and Short Tail Keywords.
Keywords with a Short Tail
A short tail keyword is a search term that only contains one to three words. Because they are open, they can be extremely effective in driving high numbers of visitors to your site. But, this comes with the problem of how often they are used.
It can be difficult to rank higher in search engines like google or bing for a search term that is frequently used. Because of the number of pages using these terms, it can be difficult to rank higher on search engines like bing or google. Your content will rank higher if you persevere and spend time on it.
Keywords with long tails
A long tail keyword is a phrase with more than three words. Because they are longer, they can be more descriptive and make it easier to target your audience. It is interesting to note that more than 70% of internet searches are long tail keywords.
A Long Tail phrase, unlike a Short Tail, will not generate as many traffic. Because the search terms used are more specific, this is why Long Tail phrases don't generate as much traffic. This may not be ideal for some businesses but a more precise search will result in a higher chance of people searching for your products and services.
How to Find Keywords for SEO?
Keyword research is essential before you can optimize your website or create content. Keyword research allows SEO marketers and SEO writers to analyze specific search terms entered into search engines.
Keyword research can help you find potential clients and answer questions that are not yet answered. It can also help you determine the popularity of these keywords. Keyword research should be a regular part of your online marketing strategy. Because keyword rankings can change over time, it is important to keep track of keywords.
If you are looking for keywords that you should use in your business, then you probably already know a few. This is a great starting point for keyword research. You can then use the keyword research tool to find similar search terms, monthly searches, and other information to determine if it is worth hunting.
We'll be looking at keyword research tools later in this article to see how they can assist you with optimizing your SEO.
Do you want to maximize your website's SEO potential? DIVERGENT DIGITAL is an award-winning team that can help you get the most out of your website's SEO. We provide quality results and results that have a tangible impact in days instead of months.
Three Best Software Apps to Search for SEO Keyword Research
It can be challenging to generate keywords if you're new to SEO NZ. There are many great apps that can help you make your content more visible to the audience. These are the top 3 apps we recommend as part of our ultimate guide to SEO.
Google Keyword Planner In recent years, Google has created some amazing applications that can help people with SEO. The keyword planner works in the same way. It is easy to use and pairs words together. The app also suggests other phrases that have been searched previously.
Google Trends Another great Google application, which is very similar to Keyword Planner. After you have entered your keyword, the application will search Google for that phrase and any associated phrases to find out how much traffic it has generated.
Keyword Tool.ioThirdly - This is the Keyword Tool. This application is great if you're looking for long-tail keywords. It will suggest the top five long tail searches for your search term by entering either the short or main keyword.
How to SEO Your Website
First, you must determine if your website is on Google or other search engines. Google is the most trusted and popular search engine today. It has around 227 million users per hour, and can perform 5.4 billion searches in one day. This means that Google must recognize your website.
It is simple to find out if your site is listed in the Google directory. You can search for your URL or name in Google. Your website is likely to be already on Google. Google's crawler bots roam the internet looking for new pages to index every day. It's possible that your website isn’t showing up on Google.
Site is not well connected.
Site is too new.
Google cannot crawl the site's content effectively because it is poorly designed.
Google IS Blocked From Crawling the Site
Google Discovered Errors on Your Site
Google will find your website easily when it crawls for new sites. This is why it is important to include a sitemap. Sitemaps inform Google and other search engines about any new or modified pages on your site. Google also discovers other links that point to your website to validate your sitemap. Once your website is recognized by Google, you can start creating content to increase traffic.
It will take some time to create the content, especially if you are not outsourcing it to SEO experts. You can also create videos and podcasts to draw traffic from websites like YouTube. Videos and the like are not for everyone, but they could be a good fit for small businesses that run a shop selling popular culture. Before you start writing your first post, we thought it would make sense to highlight the key factors that search engines like Google look for before recommending a website.
Relevance- A search engine's primary goal is to make its results relevant to the query being searched.
Quality- A great place to start is publishing useful articles and other media.
Experience- A well-designed website will give you a leg up in Google's favor and make it more appealing to potential clients.
Compatibility- Gone are the days of having to go to the computer room just to get a huge PC running to check your emails. You'll need to make sure your site is compatible with mobile phones.
Internal Links The addition of internal links such as the table at the beginning of this article can help your users navigate your website with ease. This can also lead to higher 'trust signal' scores on Google.
Site Speed -- A slow website is not what you want. It's not what Google wants, and it's certainly not what your customers want.
Title tags and meta descriptions - Although a meta description will not improve your chances of Google ranking you site in the SERP, it can increase the likelihood of a potential user clicking on your website. The meta description should be used in conjunction with the headline. It should also be relevant to the content. The title tags provide a concise way to tell the search engine and the user exactly what your content is. They usually contain your targeted keywords.
The next section of this article will focus on What Is An SEO Company and how it can help your website grow from zero to hero.
What is an SEO Company?
You are probably aware that it is not an easy task to generate your own SEO work for a website.
It's possible for your site to succeed without professional SEO services. However, it is much more likely that your website will be successful if you hire one. Professional SEO companies know how to rank your website on Google's first page without spending a lot of money advertising. This is something that small businesses often don't have the funds for.
Instead, an SEO company will optimize your website with quality content that is relevant for your business. This is the proven and tested method of generating organic traffic to your site.
SEO is more than just having good keywords and good content. It's also about providing a website that's easy to use and navigate.
SEO is a constant job. If you want your website's success, you will most likely not have the time or the resources to complete all of the tasks. Here are some common benefits of working with an SEO company.
The Benefits of Using an SEO Company
You'll be able to spend more time running your business if you hire a professional SEO company. SEO creation and content creation take time and effort. Even more important is the time you will likely spend learning strategies and tactics.
Higher Results - Professional SEO companies are more experienced and have the knowledge to get better results. DIVERGENT DIGITAL prides itself on providing measurable results for websites in days, not months.
Smoother experience - Search engines like Google love a website that is easy to use and offers a pleasant user experience. A seasoned SEO company will employ web developers and designers who have demonstrated their expertise in this field. This ensures that your website provides the best possible experience.
Professional Advice - Perhaps you have an idea for a website design or some content that will complement your site perfectly. But you aren't sure how to communicate it or get the content on the internet. Companies like DIVERGENT DIGITAL, who are SEO companies, have extensive market experience. They know what works and what doesn’t.
Many SEO companies offer more than search engine optimization. There are many aspects to running an online business that go beyond writing content to appear on search engines. Below is a list that DIVERGENT DIGITAL offers in addition to Search Engine Optimisation.
Branding for Your Business or Brand
CRM Customer Relations
DIVERGENT DIGITALtion Services
Marketing Consultancy
Social Media Marketing
Web Development
We've now seen the various pay structures that you might encounter. Now, we'll look at the average cost of SEO in the country. You can do your own SEO, but it won't cost you anything. However, you will not have the same level of expertise and knowledge as professionals who are there to help you make your website successful.
Prices for SEO freelancers can range from PS10 to PS100 an hour, depending on their experience and the place they were hired. DIVERGENT DIGITAL offers three levels of monthly investment programs.
They differ in how much work is involved. The first tier, which is currently the most sought-after by our clients, costs PS450+VAT per monthly. The second tier costs PS1250+VAT per monthly, while the third and highest tiers cost PS2000+VAT each month.
Our plan includes keyword research, content creation and publishing, backlinking, video syndication, and backlinking. Each package includes an account manager, who is available to help you 24 hours a day if you have any questions.
Which SEO Company is the Best?
Google is our trusted friend. He'll most likely give you a list with the top-earning SEO companies worldwide. The problem is that their services are going to be very expensive as they target global brands.
DIVERGENT DIGITAL believes that the best SEO company should be able to provide quality traffic and growth within days. Each client is a part of our business. We are focused on growth, and have been proven to deliver impressive organic growth results.
We are passionate about what we do, and we hope you will enjoy working with us to take your website to new heights. Click Here for more information about DIVERGENT DIGITAL
What is the average time it takes to see the benefits of SEO?
SEO results improve over time. Therefore, the longer you wait the better your results will be. Most companies will tell you that it takes 4-6 months for your website to begin seeing results. A good SEO company should be capable of at least double the traffic to your site.
5 SEO Tips for Beginners
The team at DIVERGENT DIGITAL decided that it would be a great idea for us to compile a list of helpful tips for budding SEO beginners as we move into the fourth section of this article.
Keywords make up 90% of the battle
Keywords are the basis of SEO. They help you create content and inform you about what your potential client base may be looking for. These are just a few ways that you can build your keywords to help you start your content strategies.
Brainstorming your Ideas - We have found that brainstorming works best when there are other people working on the same problem. You can write down the product or service you offer and any words related to it if you are by yourself. Also, consider where your target client base may be located. This is a great place to start when creating a list basic keyword ideas.
Keyword Search Tool We'll be covering this topic in greater detail in the last part of this article. However, keyword research tools can be useful to improve your search and build your content.
Create and circulate authentic content
You'll probably now have many ideas, keywords and queries for your blog posts.
It is best to arrange them by grouping titles that make sense, and then building your article from these.
SEO is not the same as content creation. It takes time to learn how to write blog posts. Google is open to the publication of helpful content on a website.
Get Social
It's possible that you have noticed that social media accounts are often the first links that pop up when you search for a brand online.
Google values all pages and profiles on the internet. It will be a long-term investment to create social media profiles if you don’t have one. Google will provide more pages to your potential clients if you add social media accounts.
A great way to make contacts is to create an email list. This will allow you to have conversations with other marketing managers.
Optimise Your Images
You can upload images directly to your website or to social media accounts. Adding tags to the description of your photos will help those with visual impairments and allow google to index your website more accurately. This is not all. Many social media sites actually prefer images-rich posts over those with large textual bodies.
Google Analytics Tools
Google Analytics is a free tool that helps you track the traffic to your site. Google also offers a tool called the "Search Console" that allows users to optimize their site's performance. Another free service.
What are Backlinks in SEO?
A back link is basically when one website links with another. This is sometimes also called 'inbound' or 'incoming'. Backlinks in SEO are a sign of trust from one website to another. They can be used to signal Google and other search engines that genuine people have vouched for your content.
Your chances of ranking high in the SERPs are higher if you have valuable links from other sites. Off-site SEO is incomplete without backlinks. Backlinks can be earned. Off-site SEO is basically all actions taken outside the website's domain that have an impact on its SERPS ranking.
You should only be looking for backlinks to trusted sites with high authority. This is not a good idea for Google and other search engines.
Google's original algorithm is built on backlinks. Therefore, linking to a search engine does not seem new.
It's the most common method Google uses to index and track websites. Backlink building can be tedious and more difficult than other SEO tasks. Backlinks from trusted sites are a huge advantage when building authority for your website.
What is Local SEO?
Local SEO refers to optimizing your online presence in order to draw more customers from local searches. The 'Snack Pack Results" are the first results Google gives when you search for "computer shops" on Google.
The boxed area at the top of Google's search results page is called the snack pack. The top three businesses on the first page of search results are included in the snack pack. This list can be expanded.
Google's local snack pack results account for around 33% of all clicks, while organic views account for 40%. It pays to be featured in both, as they draw traffic from different surfing habits.
It is a good idea to increase your location modifier to include a larger city if your business is not receiving enough searches to generate any information.
If your business is located in a local area, optimizing your content to local SEO will greatly benefit your website's traffic.