Team 2B

We are trying to incentive companies such as Zara, Shein, and Urban Outfitters to adopt a more sustainable business model that is not revolved around fast fashion. We are also trying to inform the general UTS community because actions speak louder then words and if we can inform the community on the negative impacts of fast fashion, we hope to disincentivize fast fashion companies directly through loss of revenue because in the status quo, fast fashion is very lucrative for these companies.

We are trying to bring awareness to the problem of fast fashion and how it is affecting sustainability. The clothes they buy from that trend are usually hard to style again, since they’re more unique, which is why they became a trend in the first place, making the buyer not want it anymore and throw it out, or have it in the back of their closet for a long time. To work towards the goal of the SDGs we have to persuade clothing companies to rethink what they sell.

Our Campaign serves the UTS community by promoting a more sustainable and efficient way to wear clothes and by informing the broader community on what fast fashion is and why it is a bad thing.