BITS & PIECES
RAINBOW RESTAURANT
The Client
Pfizer Animal Health, Cattle
Work produced for Pfizer Animal Health through my employment at Martin Williams Advertising.
The Task
Design a full-page ad for Pfizer Strongid, a supplement for horses.
The advertisement had to include photographic images from actual users, the horses and their owners.
Design
Contribution:
Researched: Periodicals and trade magazines this ad was to run in, the ads were mostly forgettable, with a scientific and veterinary slant. I researched the placement and the competition before coming up with a strategy.
Strategy: Cater to the desires of a champion horse owner. I focused on the awards in the photos provided, referencing the overall goal of having a champion horse.
Creative Direction: My strategy informed my design, while allowing me to lean heavily on nostalgia and emotions.
Production
Contribution:
Composited all the ad from provided and purchase photos.
Typography on the trophy
Presented two options for ads
Website copy
Re-wrote the website copy to match the store look & feel.
E's Emporium
vintage & retro
E's Emporium focuses on 50's, 60's, 70's and 80's furniture, home decor, serving pieces, accessories, and local art. All curated with love.
Ella says:
…Shop like it's 1979.
Staged in a vintage house with a storefront, E's Emporium pays tribute to the curiosity shops that were once so common before internet times.
Natalie says:
Come on in… All are welcome.
"My favorite aspect is watching folks find exactly what they have been searching for."
"My favorite aspect is watching folks find exactly what they have been searching for."
Bruce says: mind the vibe…
• Short-tailed dogs okay!
• Groove to the music
• Bike parking out front
• Near the LRT
• Indoor & outdoor decor
• In-person sales only!
• Haggle-free zone!
• Maximalism!
• Coffee!
• Groove to the music
• Bike parking out front
• Near the LRT
• Indoor & outdoor decor
• In-person sales only!
• Haggle-free zone!
• Maximalism!
• Coffee!
Email copy
Re-designed the corporate Equal Opportunity Employer guide for employee training
Wells Fargo needed to update its Equal Opportunity Employer Guide into its new branding. Introduced more naturalistic photography, relatable visuals, company diversity. Re-structured the previous content and the organization of the guide, which was an assembly of various, disjointed documents. Added interactive links where there were none before.
CONTRIBUTION: IMAGE SOURCING, RETOUCHING, LAYOUT & DESIGN, PRODUCTION DESIGN.