BITS & PIECES

TOUR DE TONKA

The Client

Minnetonka Public Schools

Updated the materials for The Tour De Tonka, for Minnetonka Public Schools contracting through Creative Circle.

The Task

Update materials for annual school fundraiser.

Contracted by Minnetonka Public Schools through Creative Circle, to deploy the new logo to print & digital for The Tour De Tonka.

Design

Contribution:

Posters
Vendor packet
Group rider packet
Postcards

Production

Contribution:

Designed mail template built using Salesforce
Website graphics
Email template

Copywriting:

Simplified and consolidated the previous year's copy to align with redesign.

Group Rider Packet

CONTRIBUTION: DESIGN & PRODUCTION DESIGN, some COPYWRITING:

I chose to push for a restructure of the content and update the design to appeal to a more visually sophisticated demographic. The other designers of the department welcomed the change, and the race director needed convincing to make the change. Files were built to print specifications.

My 2017 re-design of content and structure of the Group Rider Packet, interior spread.

Group Ride cover

Group Ride pg 2

Group Ride pg 3

Group Ride Form pg 4

I re-organized the packet from 6 pages to 4, with the new back page serving as a tear-off to submit to the event. It combines the application and waiver.

Group Ride cover, Previous year, not my design.

pg 2, Previous year, not my design.

pg 3, Previous year, not my design.

pg 4, Previous year, not my design.

pg 5, Signatures, Previous year, not my design.

Back cover, Previous year, not my design.

Vendor Application

CONTRIBUTION: DESIGN & PRODUCTION DESIGN, some COPYWRITING:

For this, I chose to restructure the content and update the design to appeal to more professional vendors and event sponsors. Files were built to print specifications.

2017 Vendor Application, Front cover

2017 Vendor Application, Back cover

2017 Vendor Application, Single page insert

Vendor Application, Previous year, not my design.

Postcard

CONTRIBUTION: DESIGN & PRODUCTION DESIGN, some COPYWRITING:

For this, I chose to restructure the content and update the design to match other collateral. Files were built to print specifications.

Rack Card for bike shops

CONTRIBUTION: DESIGN & PRODUCTION DESIGN, some COPYWRITING:

For this, I chose to restructure the content and update the design to match other collateral. Files were built to print specifications.

Front

Back

Email template

CONTRIBUTION: DESIGN & PRODUCTION DESIGN, some COPYWRITING:

For this, I chose to restructure the content and update the design to appeal to a more sophisitcated demographic. The race director was fine with keeping the previous format, but the other designers of the department welcomed the change. Files were built to web specifications, templates were built in Salesforce, email lists were gathered, email were scheduled to deploy for the next 6 months.