BITS & PIECES
THE NEEDLE DOCTOR
The Client
The Client
The Needle Doctor
The Needle Doctor
The Task
The Task
Design catalog, print and digital advertising.
Design catalog, print and digital advertising.
Deployed new brand standards to redesign print and online advertising, as well as collateral pieces.
Design
Design
Contribution:
Contribution:
Hi-fi audio catalog
Weekly print ads
Online banner ads
Outdoor signage
Production
Production
Contribution:
Contribution:
Product catalog
Advertising
Copywriting:
Copywriting:
Headlines for print advertising
Outdoor advertising
Catalog design
Catalog design
Designed several options for catalog spreads, specific to product type.
Designed several options for catalog spreads, specific to product type.
CONTRIBUTION: DESIGN EXPLORATION, INFORMATION ARCHITECTURE, IMAGE PREPARATION.
Turntables
Magazine advertising
Magazine advertising
Designed monthly advertising page spreads to run in audiophile magazines: Stereophile & The Absolute Sound.
Designed monthly advertising page spreads to run in audiophile magazines: Stereophile & The Absolute Sound.
CONTRIBUTION: DESIGN EXPLORATION, IMAGE PREPARATION.
Right-hand page for featured product.
Right-hand page for featured product.
Right-hand page for featured product.
Left-hand page was for multiple product lines.
Newspaper advertising
Newspaper advertising
Designed 1/4 page ads to run in local weekly paper.
Designed 1/4 page ads to run in local weekly paper.
CONTRIBUTION: DESIGN EXPLORATION, PRODUCTION DESIGN, IMAGE PREPARATION.
PRINT
PRINT
PHOTO
PHOTO
WRITING
WRITING