The Client

Evereve

via Creative Circle
March 2019-May 2019

The Task

Brand refresh and Functional re-design, finalize catalog.

In spring 2019, I was called in to help deploy the new brand identity to print collateral for established brand Evereve and emerging brand Trendsend.

Design

Contribution:

Summer catalog insert
Catalog page spreads
Corporate stationery
Shopping bags
Patterns
Illustrations

Production

Contribution:

Shopping bags
Mailers
Boxes
Storefront signage
Hang tags
Stickers
Gift cards
Stationery
Summer Catalog
PMS color-matching, presscheck
Photoshop retouching, colormatching

Summer catalog

Finalized the summer catalog:

Designed several page spreads, key typographical lock-up elements, retouching images, expressing the need for color matching clothing, directing final color color corrections on images, setting up the files for printing, and copy additions.

CONTRIBUTION: DESIGN PAGE SPREADS, PRODUCTION DESIGN. RETOUCHING, COLOR CORRECTION, COLOR MATCHING.

These are the specific spreads I worked on. The rest of the catalog was production work: retouching, typography, copy revisions, pre-press.

Summer "Stuffer"

Designed Summer "Stuffer" to go into shopping bags and shipped orders.

Designed layout, retouched wrinkles out of clothing, retouched out the photography equipment, explored icon design, composited the Trendsend box— it had not been printed yet.

CONTRIBUTION: DESIGN PAGE SPREADS, PRODUCTION DESIGN. RETOUCHING, COLOR CORRECTION, COLOR MATCHING.

Designed the 2019 Evereve Summer "Stuffer"

The 2019 brand update

The style guide and brand identity was provided to me to design with, and build print-ready files.

Here are the brand assets provided by another creative designer, including specified colors, fonts, patterns and logos. The original color palette was not intended to use PMS colors, but rather CMYK. As the printing substrates were so different, the specification for CMYK had to change to PMS colors, to keep this 6-color job consistent. Color chips accompanying the package sent off to the printers on different continents, the specified colors were difficult to match across various substrates, including paper, cardboard, tissue paper, sticker paper, backlit acrylic, and metal.

Easily one of the most complex re-brands I had ever had to work on, with regard to the printing.

Other complications included: Type bleeds on custom converted shopping bags. Printed words placed across folding score lines. High volume printing, at presses across the country and abroad. The retail fast fashion industry played a key role in how this rebrand was produced, and subsequently how long this rebrand stayed around. The current branding is now black printing on white background, and the 6-color branding was not brought to full fruition.