BITS & PIECES
FIRECRACKER RUN
Embedded Files
The Client
The Client
Minnetonka Public Schools
Minnetonka Public Schools
Updated the website template for The Fire Cracker Run, for Minnetonka Public Schools contracting through Creative Circle.
The Task
The Task
Update materials for annual school fundraiser.
Update materials for annual school fundraiser.
Contracted by Minnetonka Public Schools through Creative Circle, to deploy the new logo to print & digital for the Excelsior Firecracker Run.
Design
Design
Contribution:
Contribution:
Logo- restructuring
Poster
Postcard
Email headers
Designed mail template built using Salesforce
Production
Production
Contribution:
Contribution:
Build website pages for templates
Image sourcing
Image editing
The brand:
The brand:
This logo was provided for me to design with, and build the assets.
This logo was provided for me to design with, and build the assets.
CONTRIBUTION: DESIGN EXPLORATION, CREATING NEW VECTOR FILES.
Design Exploration, logo variations to work on a white background. Re-configured the logo to better fit certain web formats, screen and icon sizes. I wanted to elevate the design to the demographic, residents of Excelsior, Minnetonka and the other cities bordering the lake. Built all files to be print-ready.
Original logo, with red background. Printing specifications did not allow for full bleeds— another reason to remove the red background.
Logo after my color swap, white to red, to improve contrast and legibility.
Logo after my color swap, white to red, to improve contrast and legibility.
Logo after my color swap, white to red, to improve contrast and legibility.
Isolated logo elements to use as graphic element.
Isolated logo elements to use as graphic element.
Logo after my color swap, white to red, to improve contrast and legibility on a white background.
Isolated headline to use as graphic element.
Isolated headline to use as graphic element.
Logo after my color adjustments to improve contrast and legibility. Logo was split into elements that would work in a horizontal format.
Isolated firecracker to use as graphic element.
Isolated firecracker to use as graphic element.
Logo after my color swap, white to red, to improve contrast and legibility on a white background.
Poster
Poster
Designed 11x17 event poster
Designed 11x17 event poster
CONTRIBUTION: DESIGN EXPLORATION, PRODUCTION DESIGN.
Process shot, the before (below) and after (above).
Process shot, the before (below) and after (above).
Postcard
Postcard
Designed 6x8 postcard
Designed 6x8 postcard
CONTRIBUTION: DESIGN EXPLORATION, PRODUCTION DESIGN, RETOUCHING, TEMPLATE BUILDING.
Emails
Emails
Part of the project involved building email templates that the staff could use for the series of emails leading up the event.
Part of the project involved building email templates that the staff could use for the series of emails leading up the event.
CONTRIBUTION: DESIGN EXPLORATION, PRODUCTION DESIGN, RETOUCHING, TEMPLATE BUILDING.
PRINT
PRINT
PHOTO
PHOTO
WRITING
WRITING
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