BITS & PIECES
SELECT COMFORT
The Client
The Client
Select Comfort/
Sleep Number
Select Comfort/
Sleep Number
Contractor through Digital People
The Task
The Task
Design catalog, print and digital advertising.
Design catalog, print and digital advertising.
Deployed new imagery to redesign print and online advertising, as well as collateral pieces.
Design
Design
Contribution:
Contribution:
Combined the Bed Buyer's Guide with the accessories catalog, to make one unified catalog.
Typographical lock-ups for front cover as well as interior spreads of catalog
Chart design
Window displays and signage
Directed/Composited a new look & feel to the lifestyle photography for the next photoshoot.
Production
Production
Contribution:
Contribution:
Produced the catalog using InDesign, Photoshop, Illustrator
Produced store directory
Produces training materials
Packaging design for bedsheets
Email production
Catalog design
Catalog design
Designed several options for catalog spreads, specific to product type.
Designed several options for catalog spreads, specific to product type.
CONTRIBUTION: DESIGN EXPLORATION, INFORMATION ARCHITECTURE, IMAGE PREPARATION.
