BITS & PIECES
CADILLAC
The Client
Cadillac
for Fallon Advertising
June 2012-Ocotber 2013
The Task
Update Cadillac.com
Maintain & update Cadillac.com, create digital advertising.
Refresh the website:
Create design roadmap for desktop & mobile versions of Cadillac.com for client review and developer resource.
Design
Contribution:
Website headers for Cadillac.com, social media headers.
Emails
Online advertising, banner ads
Creating animated .gifs
Production
Contribution:
Image editing & compositing
Building developer-ready files for the desktop & mobile sites
Building presentation decks for client review
Compositing marketing emails
Building multiple versions of the same ad campaign in 300x250, 728x90, 300x600, masthead sizes
Website updates
Created desktop and mobile versions of Cadillac.com.
This included all vehicle model overview pages (16 total) and ones specific to introducing new vehicles.
CONTRIBUTION: DESIGN EXPLORATION, PRODUCTION DESIGN, RETOUCHING, TEMPLATE BUILDING
Animations
Designed animations for banners and emails
CONTRIBUTION: CONCEPT & DESIGN, RETOUCHING, ANIMATION, PRODUCTION
Emails
Designed email templates for specific audiences: Cadillac Racing, Cadillac News.
CONTRIBUTION: DESIGN EXPLORATION, PRODUCTION DESIGN, RETOUCHING, TEMPLATE BUILDING.
