BITS & PIECES
CADILLAC
BITS & PIECES
CADILLAC
for Fallon Advertising
June 2012-Ocotber 2013
Maintain & update Cadillac.com, create digital advertising.
Refresh the website:
Create design roadmap for desktop & mobile versions of Cadillac.com for client review and developer resource.
Website headers for Cadillac.com, social media headers.
Emails
Online advertising, banner ads
Creating animated .gifs
Image editing & compositing
Building developer-ready files for the desktop & mobile sites
Building presentation decks for client review
Compositing marketing emails
Building multiple versions of the same ad campaign in 300x250, 728x90, 300x600, masthead sizes
This included all vehicle model overview pages (16 total) and ones specific to introducing new vehicles.
CONTRIBUTION: DESIGN EXPLORATION, PRODUCTION DESIGN, RETOUCHING, TEMPLATE BUILDING
CONTRIBUTION: CONCEPT & DESIGN, RETOUCHING, ANIMATION, PRODUCTION
CONTRIBUTION: DESIGN EXPLORATION, PRODUCTION DESIGN, RETOUCHING, TEMPLATE BUILDING.