WORDS & WORK
PUT TOGETHER TO PRESENT A SEMBLANCE OF A WHOLE
I make tools to help people make decisions.
My goal is to reach people on a personal level, provide elevated designs that speak to them, while being easily understood and uneasily forgotten. Research is as important as execution. Emotional reaction weighs equal to delivering data. I still believe emotions drive decision making.
Having studied interactive design at an advertising school helped form my design process: Define a problem, discover its demographic, disseminate its brand essence, and deliver on a brand promise.
By adhering to a process, I have successfully helped clients and companies reach people in meaningful ways. Whether I'm designing an advertisement, a user manual, a financial report or an e-commerce website, staying true to a process has formed me into the designer I am today.