BITS & PIECES
PUT TOGETHER TO PRESENT A SEMBLANCE OF A WHOLE**Words from the Lawrence Weiner, The Walker Art Center, 1991. Photo of The Oasis of Aboukir green wall by botanist Patrick Blanc. All photography by yours truly, Margarita Faustino.
THIS SITE IS A WORK IN PROGRESS / UPDATED OFTEN
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I make tools to help people make decisions.
My goal is to reach people on a personal level, provide elevated designs that speak to them, while being easily understood and uneasily forgotten. Research is as important as execution. Emotional reaction weighs equal to delivering data. I still believe emotions drive decision making.
Having studied interactive design at an advertising school helped form my design process: Define a problem, discover its demographic, disseminate its brand essence, and deliver on a brand promise.
By adhering to a process, I have successfully helped clients and companies reach people in meaningful ways. Whether I'm designing an advertisement, a user manual, a financial report or an e-commerce website, staying true to a process has formed me into the designer I am today.
STERNS & FOSTER, SEALY