BITS  &  PIECES 

 SUBARU 

The Client

Subaru

for Carmichael-Lynch Advertising
FEB – APR 2015, JUN 2017

The Task

Update Subaru.com

Subaru.com needed new components to introduce new car models & new colors. I built mock-ups for desktop & mobile. Provided mobile site design to the existing desktop design.


Design

Contribution:

Production

Contribution:

Design call-to-action banners for website footer

Designed a new site component for call-to-action, full page span.

CONTRIBUTION: DESIGN EXPLORATION, PRODUCTION DESIGN, RETOUCHING, TEMPLATE BUILDING.

Design call-to-action banners for website footer

Designed a new site component for call-to-action, 1/3 page span.

CONTRIBUTION: DESIGN EXPLORATION, PRODUCTION DESIGN, RETOUCHING, TEMPLATE BUILDING.

Convert desktop UI to mobile UI

Layout mobile version of Subaru.com for developer reference

CONTRIBUTION: PRODUCTION DESIGN, RETOUCHING, TEMPLATE BUILDING.

Design price, awards and recognition typographic treatments

Explored new ways of showing a pricing, awards in mobile format

CONTRIBUTION: DESIGN, TYPOGRAPHY

Design color picker

Explored new ways of implementing a color picker for vehicles, designed stationery side scroll, amongst others.

CONTRIBUTION: DESIGN, RETOUCHING, ANIMATION