BITS & PIECES
SUBARU
The Client
The Client
Subaru
Subaru
for Carmichael-Lynch Advertising
FEB – APR 2015, JUN 2017
The Task
The Task
Update Subaru.com
Update Subaru.com
Subaru.com needed new components to introduce new car models & new colors. I built mock-ups for desktop & mobile. Provided mobile site design to the existing desktop design.
Design
Design
Contribution:
Contribution:
Design exploration
Template Building
Photography/ retouching
Production
Production
Contribution:
Contribution:
Building clickable site prototypes in Marvel App
Photography/ retouching
Copy placement
Design call-to-action banners for website footer
Design call-to-action banners for website footer
Designed a new site component for call-to-action, full page span.
Designed a new site component for call-to-action, full page span.
CONTRIBUTION: DESIGN EXPLORATION, PRODUCTION DESIGN, RETOUCHING, TEMPLATE BUILDING.
Design call-to-action banners for website footer
Design call-to-action banners for website footer
Designed a new site component for call-to-action, 1/3 page span.
Designed a new site component for call-to-action, 1/3 page span.
CONTRIBUTION: DESIGN EXPLORATION, PRODUCTION DESIGN, RETOUCHING, TEMPLATE BUILDING.
Convert desktop UI to mobile UI
Convert desktop UI to mobile UI
Layout mobile version of Subaru.com for developer reference
Layout mobile version of Subaru.com for developer reference
CONTRIBUTION: PRODUCTION DESIGN, RETOUCHING, TEMPLATE BUILDING.
Design price, awards and recognition typographic treatments
Design price, awards and recognition typographic treatments
Explored new ways of showing a pricing, awards in mobile format
Explored new ways of showing a pricing, awards in mobile format
CONTRIBUTION: DESIGN, TYPOGRAPHY
Design color picker
Design color picker
Explored new ways of implementing a color picker for vehicles, designed stationery side scroll, amongst others.
Explored new ways of implementing a color picker for vehicles, designed stationery side scroll, amongst others.
CONTRIBUTION: DESIGN, RETOUCHING, ANIMATION