The Client

Wells Fargo

for Creative Circle
JUN 2019 – SEP 2020

The Task

Assisted with the implementation of a re-brand.

Deployed the new brand standards to redesign print and online advertising, as well as collateral pieces.

Design

Contribution:

Equal Opportunity Employer Guide
Wells Fargo Golf Tournament advertising & event signage.
Re-design over 60 Investment prospectuses
Employee video conference training manual

Production

Contribution:

Created presentation decks for client meetings
Prepared social media imagery for Facebook, Twitter, Instagram & LinkedIn, emails

Equal Opportunity Employer Guide

Re-designed the corporate Equal Opportunity Employer guide for employee training

Wells Fargo needed to update its Equal Opportunity Employer Guide into its new branding. Introduced more naturalistic photography, relatable visuals, company diversity. Re-structured the previous content and the organization of the guide, which was an assembly of various, disjointed documents. Added interactive links where there were none before.

CONTRIBUTION: IMAGE SOURCING, RETOUCHING, LAYOUT & DESIGN, PRODUCTION DESIGN.

Wells Fargo Golf Tournament Ad

Designed a full page printed ad

Wells Fargo annual golf tournament needed to fill a full-page ad in the printed gold program, and have it also printed to banners on-site.

CONTRIBUTION: AD CONCEPTING, IMAGE SOURCING, ILLUSTRATION, DESIGN.

Investment Prospectus re-design

Re-designed over 60 Investments prospectuses for The Private Bank division

Wells Fargo needed to update its investment propectuses into its new branding. I re-structured the previous content and the organization of the guide, which was an assembly of various, disjointed documents. Implemented a new stylistic approach to the charts, graphs and timelines associated with investing.

CONTRIBUTION: INFORMATION ARCHITECTURE, DESIGN, ILLUSTRATION

Investment Guide re-brand

Collaborated in the re-brand of The Private Bank investment products

Wells Fargo needed to update The Private Bank product guides into its new branding, I helped produced the 16 different multi-page pamphlets for The Private Bank.

CONTRIBUTION: RETOUCHING, LAYOUT, REVISIONS

Video Conferencing Employee Guide

Re-designed the corporate video conferencing guide for employee training

Wells Fargo needed to inform and educate the employees on video conferencing and Zoom call best practices. I assembled a multi=page PDF guide out of what was previously a bulleted list of Do's & Don'ts.

CONTRIBUTION: IMAGE SOURCING, RETOUCHING, LAYOUT & DESIGN, PRODUCTION DESIGN.

Social Media production

Re-designed the corporate video conferencing guide for employee training

Produced presentations decks of scheduled social media posting for client review.

CONTRIBUTION: IMAGE SOURCING, RETOUCHING, PRODUCTION DESIGN.