Created advertising design concepts and templates for magazine publications, tradeshow displays. Designed auxiliary website for Dealer Sales & Support, appointment scheduling, commerce.

Design: 

• Business cards

• Print advertising

• Tradeshow banners

• Satellite website for dealers

Production:

• Business cards

• Print advertising

• Tradeshow banners

• Satellite website for dealers

• Photoshop & Lightroom

Strategy:

• Conceived Dealer sale & support website as a sales tool for authorized vendors

Created a e-commerce site, rainbowrestaurant.com for established local restaurant. Brought accessibility, design and functionality to a website where it was lacking.

Design: 

• Main website

• Micro-sites: Christmas, Lunar New Year, Farmer's Market, Spanish language site.

• Posters, signage, gift cards

Copywriting:

All copy on website and CRM related communications.

• Marketing emails

• Main website

• Seasonal micro-sites

• Product concept, launches

• Product naming and conceptualization

Production:

• Product photography

• Created weekly emails

Strategy

• Conceived promotions

• Loyalty program

• Holiday Event menu planning and deployment

Designed branding and collateral for "Limiteless Together" retail industry event that would be televised during the pandemic.

Design: 

• Brand standards & usage document: colors, fonts

• Ancillary branding for the industry event

• Posters, signage

• Gift box, including items

• Power Point Templates

• Conceptualized stage design & decor for live broadcast

Worked with in-house engineers and cardiac monitoring experts to re-design user interfaces specific to medical professionals and cardiac implant patients.

Design: 

• Patient report

• Nurse & Physician report

• Marker Legend report

• Prepared mock-ups for user testing

Re-designed client websites templated for Wordpress.

Design:

• Boulay, designed pages, selected masthead images for financial advisors

• TPI, designed pages, selected masthead images for manufacturing company

Brand refresh:

Deployed the new brand standards to redesign print and online advertising, as well as collateral pieces. Projects include, but not limited to:

Design: 

• Equal Opportunity Employer Guide

• Wells Fargo Golf Tournament advertising & event signage.

• Re-design over 60 Investment prospectuses

• Employee video conference training manual

Production:

• Created presentation decks for client meetings

• Prepared social media imagery for Facebook, Twitter, Instagram & LinkedIn, emails

Brand refresh:

Deployed the new brand standards to redesign print collateral pieces.

Design: 

• Corporate stationery: letter head, envelopes, business cards and correspondence cards 

• Summer catalog insert

Production:

• Catalog pre-press

• Press check

• PMS color matching to a variety of materials with vendors

• Shopping bags, hang tags, shipping mailers, boxes, stickers, postcards, packaging

• Created indoor & outdoor signage, posters

Brand refresh:

Deployed newbrand standards to redesign print and online advertising, as well as collateral pieces.

Design: 

• Hi-fi audio catalog

• Weekly print ads

• Online banner ads

• Outdoor signage

Copywriting:

• Headlines for print advertising

• Outdoor advertising

Production:

• Retouched & composited images for Hayward catalog and advertising

• Editing catalog for annual employee meeting

Designed training materials for the re-branding of Starwood Preferred Group to Marriot BonVoy

Design: 

• Training manual 

• Banner ads

• Animated .gifs for email

Production:

Prepared social media imagery for Facebook, Twitter and Instagram

Production:

• Composited conceptual images for story boards

• Prepared presentation decks for client meetings

Design: 

• Designed insurance guides to Delta Dental for providers and members

Production:

• Retouched images

• Created banner ads for Health Partners, Tria, The Emily Project 

Brand refresh:

Deployed the new brand standards to redesign print and online advertising, as well as collateral pieces.

Design: 

Functional re-design for two annual fundraising events: The Tour de Tonka and The Firecracker Run

• Posters

• Vendor packet

• Participant packet

• Postcards

Production:

• Website graphics

• Email template

Copywriting:

Simplified and consolidated the previous year's copy to better align with redesign 

Holiday digital designs for outdoor clothing company.

Design: 

• Composited images for emails

• Designed trade-show invitation, advertising

Production:

• Prepared images for email, online catalog

Design: 

Created animated .gifs for emails and landing pages for H2O+ cosmetics. 

Design: 

Banner ads and coupons for Jack Link's.

• Production:

• Retouched & composited images for 3M Medical products.

Produced packaging, trade show materials, in-store signage, client templates, annual reports, and banner ads for SEG (Winn-Dixie), Lowe's, Target, Stearns & Foster, Sealy, Code42, ExploreMN Tourism, US Bank, Minnesota Twins, Ryan Companies.

Production:

• Composited images for print catalogs

• Produced trade show graphics

• Created 3D renderings of packaging

• Produced and  designed packaging for Lowe's Kobalt line of tools

• Produced retail display and signage for Winn Dixie, Lowe's

Designed logo, packaging, nutrition label for a local popsicle company.

Design: 

• Identity

• Packaging

• Ice cream cart

Created over a hundred variations of collateral for client Blue Cross & Blue Shield, these were specific to each neighborhood media placement.

Production:

• Printed billboards

• Digital billboards

• TranStops (bus stops)

• Train platform posters

• Static and animated online banners

Design: 

• Mobile versions of Subaru.com: vehicle landing pages

• Microsites: mySubaru, Dear Subaru

• Advertising & emails for Thermos, Sherwin Williams and Arla Yogurt.  

Production:

• Created tradeshow graphics for Subaru.

• Produced banner ads and animated .gifs for Subaru.

JUN 2019 Freelance

UI Design:

Collaborated with a team to create wireframes and components for enterprise software clients Infor & Cloudsuite. 

• Re-design application interfaces for specific tasks  

• Create user personas

• Document user flows

• Prepare presentations for the principal UX designer.

Production:

• Retouched images for large-format wall timeline for the Best Buy campus

• Created holiday-focused direct mailers

Art Directions & Photography:

Photographed the brewery and products for the re-design of the website.

Design: 

• Information architecture: Assessed the content, streamlined and consolidated any redundancies.

• Created assets for the website

Organized a beer-themed poster show, for two years.

Art Management

• Artist selection

• Built a pop-up gallery at Uppercut Boxing Gym

• Poster hanging, organization, packaging, sales, catalog photography

Project Management

• Recruited Artists/Designers

• Contacted Breweries, Food Vendors

• Contacted Non-Profit for charitable donation

• Recruited & trained volunteers

• Made floor plans, schedule

• Assembled and disassembled venue

Marketing/Design: 

• Social media content creation

• Copywriting

• Website design

• Online advertising

• Printed collateral

(Formerly Select Comfort) 

Design:

• Designed spreads for Bed Guide & Bedding Collection catalogs

• Composited images for new art direction the catalog photography

• Designed seasonal promotional logos 

• Designed the Buyers Guide, Employee Handbook, Store Directory

• Rendered designs for retail store fronts

Production:

• Consumer emails

• Direct mailers

Design: 

• Re-Designed logo

• Re-designed website

• Designed brand standards and guidlines

• Designed Brochures, business cards, flyers

• Designed wall graphics, signage

Photography

• Staff head shots

• Special event photography

• Amenities & Interiors

Produced work for Target print and television ads.

Production:

• Scanned film & slides.

• Created clipping paths in Photoshop for use online and for Art Directors to use in their concepts.

• Photoshopped composite scenes.