BITS & PIECES
PFIZER
BITS & PIECES
PFIZER
Work produced for Pfizer Animal Health through my employment at Martin Williams Advertising.
The advertisement had to include photographic images from actual users, the horses and their owners.
Researched: Periodicals and trade magazines this ad was to run in, the ads were mostly forgettable, with a scientific and veterinary slant. I researched the placement and the competition before coming up with a strategy.
Strategy: Cater to the desires of a champion horse owner. I focused on the awards in the photos provided, referencing the overall goal of having a champion horse.
Creative Direction: My strategy informed my design, while allowing me to lean heavily on nostalgia and emotions.
Composited all the ad from provided and purchase photos.
Typography on the trophy
Presented two options for ads
Conceptualized full-page ads for Pfizer Animal Health, veterinary medicine. Both ads were presented at the same time, and Pfizer chose to run both ads for the current and following years.
Copy: Jan Petit