The Client

Pfizer Animal Health, Cattle

Work produced for Pfizer Animal Health through my employment at Martin Williams Advertising.

The Task

Design a full-page ad for Pfizer Strongid, a supplement for horses.

The advertisement had to include photographic images from actual users, the horses and their owners.

Design

Contribution:

Researched: Periodicals and trade magazines this ad was to run in, the ads were mostly forgettable, with a scientific and veterinary slant. I researched the placement and the competition before coming up with a strategy.
Strategy: Cater to the desires of a champion horse owner. I focused on the awards in the photos provided, referencing the overall goal of having a champion horse.
Creative Direction: My strategy informed my design, while allowing me to lean heavily on nostalgia and emotions.

Production

Contribution:

Composited all the ad from provided and purchase photos.
Typography on the trophy
Presented two options for ads

Here's to the champions

Conceptualized full-page ads for Pfizer Animal Health, veterinary medicine. Both ads were presented at the same time, and Pfizer chose to run both ads for the current and following years.

Copy: Jan Petit

The winning wall. First year concept, approved by client, this is the final print version. Created the wall of photos, the trophy and the engraving on the trophy.

The champion stall.Second year concept, approved by client, not yet in final art production.