The Client

Pfizer Animal Health, Cattle

Work produced for Pfizer Animal Health through my employment at Martin Williams Advertising.

The Task

Design a full-page ad for Pfizer Strongid, a supplement for horses.

The advertisement had to include photographic images from actual users, the horses and their owners.

Design

Contribution:

Researched: Periodicals and trade magazines this ad was to run in, the ads were mostly forgettable, with a scientific and veterinary slant. I researched the placement and the competition before coming up with a strategy.
Strategy: Cater to the desires of a champion horse owner. I focused on the awards in the photos provided, referencing the overall goal of having a champion horse.
Creative Direction: My strategy informed my design, while allowing me to lean heavily on nostalgia and emotions.

Production

Contribution:

Composited all the ad from provided and purchase photos.
Typography on the trophy
Presented two options for ads

Here's to the champions

Conceptualized full-page ads for Pfizer Animal Health, veterinary medicine. Both ads were presented at the same time, and Pfizer chose to run both ads for the current and following years.

Copy: Jan Petit

The winning wall. First year concept, approved by client, this is the final print version. Created the wall of photos, the trophy and the engraving on the trophy.