The Client

Syngenta

for Martin Williams Advertising
March 2019-May 2019

The Task

New standards and guidelines were created by my agency, Martin Williams Advertising, I helped transition Syngenta to the new brand in all printed pieces.

Design

Contribution:

Re-designed the product use guide, information architecture
Print advertising
Identity systems for Syngenta distributors.

Production

Contribution:

Sell sheets
Print advertising
Local Product Guides

Syngenta Local Pro Product Use Guides

Re-designed 16 state-specific product use guides for Syngenta Local Pro

Re-structured the previous content and the organization of the guides. Introduced a tabbed design for navigating the guides, and changing the format from one column to two columns. Depending on the state, the guide would be anywhere between 36 pages to 72 pages in length.

CONTRIBUTION: CONCEPT, INFORMATION ARCHITECTURE, PRODUCTION DESIGN.

Syngenta Local Pro Crop Care Guides

Designed & produced crop care guides & sell sheets for Syngenta Local Pro.

CONTRIBUTION: PRODUCTION DESIGN

Syngenta Cruiser print ad

Designed a full-page ad for Syngenta product Cruiser.

Based the layout on vintage boxing posters. Typography is mono-spaced woodblock or lead type, color palette is limited, posters produced on a letterpress proof press.

CONTRIBUTION: DESIGN, PRODUCTION DESIGN.