Travel Brochure

TravelBrochure.doc

The Process

1. The first thing that you need to do is decide on the destination for which you will create your first travel brochure to advertise. Brainstorm possible destinations that you think the public would be interested in. You may choose a major city or a country (with the exception of Amsterdam/Holland so don’t even ask…) Most importantly, choose a place you are very interested in.

2. Research the necessary information in order to create your brochure. Your goal here is to compile all the information before you begin your brochure.

Basics:

Provide the prospective traveler with a basic overview of the destination. It will be important for them to know, for example, what currency they will need or translation dictionaries to bring along. Be sure to at least provide the following:

• a detailed map of the destination
• geographic, demographic, and environmental descriptions
• population and weather reports
• a list of major cities
• language(s) spoken
• religions and holidays celebrated
• government and cultures practiced
• the currency used

Historical Information

You should include a VERY brief history of the destination, in addition to finding areas of historical or trivial interest within the desired destination. You should research the following:

• specific historical locations
• a map and brief description of the significance of each historical location
• a list of available tours that offer tourists an opportunity to site see
• a price list and schedule of tours

Recreation:

Everyone likes to have fun on vacation, be sure to find the hot spots or events at the desired destination and inform people on how to locate these places, etc. Remember, not everyone is alike. Some people like water sports; some like indoor activities. Some people are early risers, while others party all night long and sleep late. Be sure to include the following information:

• activities varying from indoor to outdoor, land to water, dawn to dusk
• names and locations of areas of interest (recreation, dining, etc.)
• maps, schedules, and prices for activities if available
• any other specific instructions or restrictions to accompany activities

Travel Details:

The travel agent too has a very important job. For without this help, people would not be able to get to their destination. The travel agent needs to shop around and find the best prices for the following:

• transportation to destination
• transportation within destination (car rental, subway, bus, etc.)
• lodging accommodations
• dining accommodations

In addition, keep in mind that you need to appeal to a people with various wallet sizes. Keep in mind that people of all incomes and interests travel. Some like to travel with class; some just like to get to their desired destination, even if it means driving long hours in a bus. Also, remember that not all people are crazy about the same types of transportation, hotel chains, and restaurants.