A6- COMPETITION

THE PROFESSIONAL LIFE ADVISER’S GUIDE (Little Gems Series)

A6. (THE PRODUCT) - COMPETITION

Let us emphasize the things that life insurance can do. Ours is not a speculative enterprise. Our basic job is to provide guaranteed economic security under circumstances, which and will present themselves to the family, such as dying too soon, living too long, or finding themselves in the need of an emergency reserve.

What life insurance does in these instances nothing else can do. Instead, therefore, of trying to compete with others in their given areas, let’s force them to try and compete with us in our area; this they cannot do!

—The Whetstone