A35- THE REASON WHY

THE PROFESSIONAL LIFE ADVISER’S GUIDE (Little Gems Series)

A35. (THE PRODUCT) - THE REASON WHY

Within the range of every man’s ambition, now and ever, is encompassed the ability to guarantee, through personal effort, ease and peace to his children, as long as they, not he, shall live. Men are selfish in their zeal to be the sole and independent contributors to the welfare of their families. To attain that goal, no sacrifice is too great and no burden too onerous.

Life insurance is the most practical method ever devised to give permanence to the average man’s protective instinct. Life insurance truly measures a man’s willingness to provide for his dependents a comfort and a contentment in which he does not propose to share. Confident of its services and worth, money which might be used for passing pleasures is allotted with courageous, unselfish resolution to a contract to extend beyond the grave, payment on a love created debt.