B11- BELIEVE IN LIFE INSURANCE

THE PROFESSIONAL LIFE ADVISER’S GUIDE (Little Gems Series)

B11. (THE PERSON) - BELIEVE IN LIFE INSURANCE

The squeeze of high prices on the family budget is hurting a lot of people everywhere, and the age-old excuse, “I can’t afford it”, is being heard with increasing frequency by life insurance agents all over the country.

This is nothing for you to worry about if your own attitude is right. If you believe in life insurance and what it can do, so strongly that you have overcome the “can't afford it”, excuse in your own mind, and have set up a reasonable program for the protection of your own loved ones, then you will overcome that same objection in the minds of your prospects. You then know, from your own experience, that sacrifice of certain wants is a small price for the deep satisfaction and peace of mind which comes out of the possession of an adequate program of financial security for yourself and your family.

The first requisite for success in our business is a deep and sincere belief in the great service of life insurance.

The measure of that belief is the adequateness of your own personal life insurance program.

The life insurance agent who truly believes in life insurance speaks with conviction and enthusiasm, and is irresistible. He faces the challenge of each day unafraid.

—Odds and Ends