B20- CREATE A DESIRE

THE PROFESSIONAL LIFE ADVISER’S GUIDE (Little Gems Series)

B20. (THE PERSON) - CREATE A DESIRE

As a salesman it is your job to make people want your product. But to do this properly, you must make the product come alive.

Don’t try to interest anyone in life insurance itself, but rather in what it can do for him or her. It puts meat, milk and bread on the table; it provides comfortable homes and clothing for widows and children; it gives a young son the tremendous opportunity of receiving a professional education; it allows people during retirement years to stretch out on a warm sunny beach and enjoy the invigorating, refreshing sea air - serene in the knowledge that they will never run out of money.

They are the dreams of life - life insurance guarantees they will come true.

—Yogakshema