A23- LIFE INSURANCE IS THE ONLY PLAN

THE PROFESSIONAL LIFE ADVISER’S GUIDE (Little Gems Series)

A23. (THE PRODUCT) - LIFE INSURANCE IS THE ONLY PLAN

Still the Only Plan in the World that will take care of man’s family after his death, not as charity, not as a gift, not as a gamble - but as a business transaction for which he himself paid in advance while he lived.

Still the Only Plan in the World that can lay the stalking ghost of fear which haunts the conscientious family man - the fear of “What will happen to them, if anything happens to me.”

Still the Only Plan in the World that enables a man to pass on to his family at his death the cash value of his future earning power.

Still the Only Plan in the World that automatically creates at the moment of death the money to pay the bills which he has created.

Still the Only Plan in the World that can win an economic victory over death.

Still the Only Plan in the World that will accept promises in lieu of performance - If you would have paid had you lived, than it pays for you if you die.

Still the Only Plan in the World that scientifically offsets the depreciating effect of time upon human life value. As human life values go down, cash values go up. At the moment a man is worth the least to the world by reason of depreciated human life values, he is worth most to himself by reason of appreciated cash values.

Still the Only Plan in the World that substitutes the safety of risk sharing for the hazard of risk bearing.

Still the Only Plan in the World which is a perfect substitute for human labour - ready to provide income when the capacity of the human being to work has been destroyed either by death or time.