B15 - CLIENT’S INTEREST FIRST

THE PROFESSIONAL LIFE ADVISER’S GUIDE (Little Gems Series)

B15. (THE PERSON) - CLIENT’S INTEREST FIRST

Not long after I entered the Life Insurance business I decided that what people wanted was a life insurance man who had more than a “sale “on his mind. I was convinced that they wanted to do business with a person they could trust, one who would put their interest ahead of his own. I decided they were looking for a person who would follow through in the future, giving them the service to which they believed they were entitled.

Throughout my life insurance career I have done everything in my power to make my clients aware that I honestly want to serve them... that I want to keep in touch with and their life situations... and be able to help them whenever the need arises.

—F. O. Larsen