Roshni Shah

Email: 1025039@student.sae.edu.au | Instagram: @lightdesigner208

ABOUT ME

Hi, my name is Roshni, I am a fourth trimester student at SAE Media Institute studying a Bachelor of Design and Visual Communication. I am a creative and passionate individual born in Kenya and I moved to Australia 6 years ago.

I dabbled in graphic design creating small souvenir products while running part of my family business in Kenya and thats when I realised I wanted to create memorable strategic brands for small businesses. I also worked with local textiles during this time and this experience introduced me to my love of colour and patterns.

Over the past couple of years I have been developing my skills in brand creation and placement, user experience, user interface and product packaging whilst improving on Adobe creative software skills and typography. In my spare time I create posters and work on event decoration for community events and also design wedding invitations.

PROJECT 1: PERSONAL GRAPHIC

For this brief, I was supposed to create an artwork that best captured and expressed who I am using a recent photograph of myself through creative digital manipulation. Once this was done we were to create a few pages for our Portfoliozine in the same style. I chose the paisley as my support motif and decided to create a montage design using foliage, photoshop manipulation and line drawings.

Content Focus: Brand Design Thinking and Meaning, Handmade, Authencity, Vernacular Design

PROCESS

INSPIRATION

Inspired by the intricate work of Henna which incorporates the paisley (Image of Henna from my wedding day).

Sketching more Paisley

Drawing inspiration from Instagram Kenyan artist SAFARA who uses the collage style to highlight historical figures.

Understanding different types of line art/drawing and Zentangle concepts.

“. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.” - Paul Rand

IDEATION AND ITERATION PROCESS

FRONT COVER

Digital Manipulation in Photoshop

Using Hand painted background and layers of foliage

Introducing line-work ideation along with paisley motifs

Learning how to frame with motifs and refining collage. Grayscale contrast

Line work refinement, reducing noise by using plain backgrounds

Final Colour choices

PERSONAL BIO PAGE

Key Feature of my Identity

Incorporating common elements and Paisley motifs

Layout setting

QUOTE PAGE

Paul Rand : Grey Scale cut out

Ideation Process with Quote

Adding Common Elements

BACK COVER PAGE

Combining both Hand painted and organic elements

Having Back Cover match the Front Cover

TYPOGRAPHY EXPLORATION

FINAL DELIVERABLES

Project 2: BEER CAN DESIGN

This Brief required us to research the Craft Beer packaging design movement and a leading practitioner then apply this knowledge to creating an original Craft Beer design for a fictional Western Australian brewery. We also had to highlight a particular WA landmark and conduct a marketing investigation into the beer industry.

Content Focus: Typography, Retro Design, Indesign, Printing

PROCESS

MOODBOARD - INSPIRATION

IDEATION

LOGO CREATION

CREATING NATIVE FLORALS

IDEATION

Initial Thought Process - Static design

Breaking the mindset and changing perspective

Digitising the design

Changing florals to banksia natives, First Logo look

ADDITION OF TEXT AND BUILDING THE SCENE

FINAL DESIGN

FINAL LOGOS

MOCK UPS

Design layout on Can

Bar Coasters 1

Beer Taps

Marketing Adverts

Three Can Point of View

Bar Coasters 2

Project 3: ALBUM COVER

This brief asked us to design an album record cover for my favourite recording artists using photographic images as a base ingredient.

I decided to feature a German DJ duo called JUNGE JUNGE whose Progressive House tracks I love listening to. Progressive House is a branch of Electronic Dance Music (EDM) which often features a built-up section, which can last up to four minutes and is usually followed by a breakdown and then a climax. The music tends to be progressive in nature, meaning it might start kind of tame and build up as the song moves forward

Design, Photography and Animation techniques