I am currently studying design at SAE to improve my overall skills as a designer and connect with other creatives along the way. My skill set consists of making clothing concepts, advertisements, photography, and Illustration. My overall goal for the future is to have my own personal clothing brand that supports young adults like me and brings Perth together to create a stronger and more connected community. Especially after going through such a difficult time with the COVID pandemic.
I've always been interested being in the creative industry my whole life, expressing my thoughts and ideas through my work bringing a deeper meaning to every piece I create. One quote I stand by is "Every great design starts with an even better story". Which is what I intended to achieve with my project.
Our brief was designed to express ourselves and use our creativity. We were required to make a motion graphic and collaborate with an audio student to create a track suited for our design, which is to be showcased on the Yagan Tower that will be viewed by an audience.
In this project, I wanted to represent myself as an individual as well as a designer, personifying jumping into outer space and defying reality to chase your dreams. Using an eye-catching, vibrant, and inspirational aesthetic, I showcase my personal interests of through this Yagan experience. I chose to express my lifelong passion for traveling and sports, portraying a basketball player shooting in outer space. However, I wish to convey a larger message, that we should all literally "shoot for the stars" and pursue our dreams. Although a dream may seem impossible, I want to encourage the people of Perth city to keep striving for their dreams regardless of their obstacles. However daunting the next step is, it could lead to amazing things. I believe this message is extremely important and relevant at such a crucial time throughout the COVID-19 pandemic. This project is a reminder to encourage everyone, especially young people that there is still an entire world out there to explore and conquer.
My process was to use photo manipulation and Illustrative techniques to help my creative thoughts and create a unique style that best represents myself. I achieved this by getting inspiration from some of my favourite artists on social media and photographs taken by myself in real life. I was able to create a digital sketch and a outline to help me with my digital process to express my passions and hobbies as well as displaying my favourite theme throughout the design and my own message to the community. To make things more interesting, I decided, for the motion graphics to animate most of the elements to create an outer space feeling with objects floating around the atmosphere.
.This idea was based on my passion for sports and travel. I've incorporated my favourite sport that I have played my whole life which is basketball. I've also added traveling by including the world in the bottom half of the design with the character in space representing traveling the world which is something I want to do when I am older.
My second idea was incorporating my passion for vintage/retro cars. I am fascinated by old cars, clothing, etc. Using a retro car in my design to represent this and also include traveling into it as well. With the background, I made it a country theme as another one of my passions is camping which you do in secluded areas in the country, etc.
On the same lines as my second sketch. I used the same passions as my inspiration but changed the scenery because the city, exploring different cities interests me, and seeing all the lights at night time makes the scenery neon which is what I like to photograph in my spare time.
This poster illustrates that despite many people's belief that you will fail, you can still succeed. Whether you're on your own or with a team. I have achieved this message by using bright and cool tones, with blue representing freedom and inspiration to achieve your goals regardless of what others say. Pink symbolises our passion for something we all desire and our urgency to accomplish them. Additionally, nostalgia is present, making people reflect on the dreams they had as children and if they are on the right path towards achieving them.
The poster represents your desire to achieve your dreams and to stop at nothing until they become a reality. I have used a brighter colour scheme to symbolize the urgency and burning passion within us. A vibrant orange represents our "fire in the stomach", the driving force that drives us to get up early to perfect a new skill or to improve on yesterday's performance. Yellow represents the happiness we experience when we reach our dreams and the optimism required to embark on a new direction despite the seemingly long journey ahead.
The poster symbolises the idea that there is always a way to achieve your dreams. Using purples and greens, I achieved a cooler and calmer look. The colour purple represents strength, ambition, and power, and is a symbol of the 'calm before the storm' and understanding that setbacks are inevitable. Using blue tones resembles water flowing, a metaphor for how rivers and coastlines chip away at the earth, and the idea that small but consistent steps will result in success.
Hi, I'm Jude and I'm a music student at SAE. I make music under the alias of "Boon Box" and I've been making music for roughly 3-4 years.
Contact
Instagram: @boonbox_jude
Spotify: Boon Box