As a media professional, I believe that showcasing rough drafts and cuts of the piece to targeted audiences and focus groups is an essential part of the creative process. It allows us to get valuable feedback on what is working and what needs improvement before we release the final product to a wider audience. This feedback enables us to make necessary adjustments to the piece, ensuring that it is the best it can be. This practice not only results in a better and more professional final product but also builds a sense of collaboration and ownership amongst the team and the focus group, which can be crucial for the success of the project.