B2 - BRIEF ANALYSIS

// Overview //

With the release of the brief, it was time to finally analysis it for what content would need to be produced within the B2 production, though without a concrete idea yet, I would have to keep my brief analysis pretty broad or make a brief analysis which would cover multiple spectrums of ideas & the different media which is may be displayed on, whether that be auditory in a podcast or a short film with little to no audio.

As per all the previous briefs we've had, we will be splitting in into 5 different sections, these section will be labeled as B2.1, B2.2, B2.3, B2.4, B2.5. Whilst planning I am going to choose what will be the best way to produce a easy way of formatting this into a readable & easy to navigate format. 

// Client //

The client for this product will be the Peterborough College/ Inside the box, Inside the box being a student showcase platform, which posts and enables the promotion of college material. With the brief itself, it is say they are current looking for student work to put on their social media website & platforms, with the prospects of wanting to help the engagement with potential employers & allowing for students to make a showcase of their best work for the purpose of helping link up with local creative practitioners. The product we will be creating, should be able to be posted to the Peterborough College website & YouTube Channel, meaning that one of the most important research topics I would need to look into, would be YouTube. This would also help me as after using Vimeo for a while, I have come to prefer YouTube over it, but I will keep my personal opinions aside until further research can be done.

// Context //

The first paragraph mentions that after our B1 personal research into our future, it is now time for us to show what we can really do. The product we will be doing should follow what our B1 said we were hoping to achieve within our 1 Year, 5 Year & 10 Year. For me, this would be expanding more upon my media presence, so something that will help showcase & research more into Photography & Video Editing, as that is what my future is going be more geared towards. 

The next paragraph goes more in-depth about where we should be putting this research (onto our personal websites) and what we exactly should be research, which is generalised but still helpful, these being: Style & Format, Publishing platforms, Engaging Audiences and Continued Development of chosen skill.

The next line then tells us the bare minimum of which is expected to be showcased & produced, those being: Quantitative & Qualitative Research, Idea generation and developement documentation & final edited product. - These being the bare minimum, but still helpful to have wrote down somewhere.

// Audience //

Since the Audience is quite generalised, the main goal is to keep your piece as open to as many people as possible, allowing for the local populous to be entertained whilst the media professionals are still impressed. The main goal for the audience takeaway to show the skill sets and knowledge of ourselves, showing what we are capable of. Once again, this is very much generalised but still means that we need to look into what a lot of the local population of Peterborough is interested in, with the main demographic we're aiming for potential employers who are around hiring age.

// Pathway Outcomes //

This part of the brief talks about the formatting of our what our products should be, when we pitch our ideas & get them approved before we move on the production phase. Meaning that we must have a reasoning for our format of choose, chosen before our pitches. The way I am going to go about this is to have a generalised focus group to pitch my final 3 ideas, with more research to be done after for my final idea pitch, but the first focus group will be to help gauge audience opinions.

The rest is merely a suggestion for each format that can be chosen, using it as a baseline before our actual product's done. 

// Project Expectations//

With this paragraph, it talks about pretty much the need to explore every part of your creative process & why you are doing what you are doing and why, because no-one can see your thoughts other than yourself. This means that you need to write every little thing you think and why, annotating every thought process.

The last of the paragraph goes into making sure you keep your work to a professional standard, that you would do if you were working for an actual production studio. Making sure to plan for problems before hand & showing problem-solving skills if you do come across a problem during productions.

// B2.1 //

With the following analysing of parts will basically consist of a list of what exactly each folder will contain and show as evidence for that part. This will not only be my point of reference to what is required, but will also be my way of looking back to see if I have done everything stated. Without further ado, B2.1 is asking for:

Professional research with critical analysis skills, making sure to be relevant to my work.

• Primary & Secondary research.

  • Qualitative & Quantitative.

  • Research work produced by others, to help inform ideas. 

• Professional & detailed proposal.

  • Interviews.

  • Surveys for feedback.

  • Finding & analysing existing information.

// B2.2 //

B2.2 is about problem-solving and how you work around planning and executing certain precautions. It will include me making the following:

• Showcase critical reflection & strategy for prevention.

• Evidence of idea generation.

• Evidence of experimenting & testing.

• Evidence of constructing & finalising proposal.

• Test shoots.

• Reflection & Feedback on test shots - Showcasing meaning, purpose & function.

• Showcase adaption of your ideas, designs & content.

• Showcase your problem solving within a document, production log & final evaluation. 

// B2.3 //

This B2.3 will be about tackling the brief with professional standard & responding in a similar way with the correct professional response.

• Showcase technical skills - tech logs.

• Evidence professional processes used.

// B2.4 //

This is where we truly put our professional practice into motion, showcasing it visibly.

• Showcase the use of specialist & strategic approaches.

  • Showcase professionalism.

  • Pre-production material.

  • Technical practice.

  • Crafting of your content.

  • Attention to detail.

  • Project management.

• Safety and legalisations & how you worked in accordance with them.

  • Evidence of behind the scenes.

  • Photographs of work process.

  • Annotating your work in production log. 

// B2.5 //

This part of the brief is all about conveying and showcasing your ideas & response via communicational skills.

• Showcase approach to communication.

  • Purpose & Function of work.

  • Presentation of work.

  • Personal communication skills.

  • Explain meaning, purpose & function.

• Showcase consideration of target audience.

  • Outcomes that were produced.

• Final presentation of work.

  • How it has been exported, formatted & published.

The section on the left just goes over everything that should be within the final production, this is the bare minimum & does not contain everything, but should only be looked at as the main parts that should be done.

Whilst the section on the right is what we need to showcase to get each individual marking. Each are pretty self explanatory, since I went over each section already, but briefly to get a distinction:

B2.1

• Accomplished research

• Investigation and critical analysis skills used to interpret briefs

• Develop ideas for work 

• Inform plans for progression

• Showing a thorough understanding of industry and the work of others.

This part states that you just have to make sure you are keeping to a professional standard of research and making sure you have a reasoning every piece of your research & why you are doing it, for what reason.

B2.2

• Thorough engagement and confident application of ideas generation

• Experimentation, testing, and review used to make considered choices.

• Sustained use of reflection to develop a critical understanding of how solutions align with the intended meaning, purpose, and function of work.

For B2.2, it states that you will need to be consistently have forethought and thinking for the future, planning for any issues you may encounter in a professional manner. It also states the need to showcase why and how you made certain choices, with in-depth reasoning & how you came to that decision. 

B2.3

• Accomplished selection and skillful application of media, materials, techniques, and processes.

• Showing thorough understanding of their impact on outcomes and ability to exploit them to meet intentions.

• Technical competence sustained throughout development and execution.

This states that you need to know why and what you are going to be doing & have full confidence within your ability to produce it to the standard you have been shown to work at with the pre-production material. Showcasing your skills & techniques to be able to use different varied equipment & why you would choose that over any other option.

B2.4

• Thorough understanding and application of accomplished professional practice skills.

• Professional behaviours and approaches used in a sustained and considered way to manage and inform projects.

For this area you will need to showcase your knowledge of how to professional manage & act within an environment/setting of an actual set and production. This means the way you present your work, the way you showcase yourself & how you act professionally with those in the industry. 

B2.5

• Fluent and imaginative communication of meaning, purpose, and function of work in relation to intentions and audience. 

• Thorough understanding and skillful use of presentation methods, formats and conventions applied in a highly considered way to enhance qualities of work and engage the audience.

With this stating that you need to effectively communicate your ideas, the feedback you are getting and adapt your work effectively to the feedback you get. With the main purpose of this area is the way of taking critical feedback and showcasing that you do in fact understand your audience and who you are going to be making this for.