As a media professional, creating small proposals for three rough ideas is an essential step in producing high-quality work. It allows me to explore different directions for a project and determine which approach will be the most effective. By presenting these proposals to the client or team, it gives us the opportunity to discuss and collaborate, ensuring everyone is on the same page before moving forward. This method makes the project more professional as it shows that we have taken the time to consider different options and have a clear plan in place. It also helps to prevent any misunderstandings or miscommunications that could lead to delays or mistakes during the production process.