Section 1: 2 Gulfs & 7 Stages of Actions

The topic of this section examines an interpretation of how we approach tasks (the two gulfs of execution and evaluation) and a breakdown of human actions that

The Gulf of Execution is the difference between a user's intentions and how well a system supports those intentions. The Gulf of Evaluation is the difficulty of assessing a state of a system and how well said feedback is conveyed. These two gulfs represent the components of an action (execution and evaluation) that ultimately can be broken down further into seven stages, the 7 Stages of Actions. These actions (goal, plan, specify, perform, perceive, interpret, compare) altogether bridge both the Gulfs of Execution and Evaluation, and most of them are performed subconsciously.

This section is supposed to ease visitors into the exhibition by giving them an initial framework of how they could’ve approached arriving from the previous Norman-door interactive. Example thought processes explained would be "what are the actions of opening a door" and "how does our understanding of a door affect how we approach door handles."

The furniture in this section are mostly rectangular shapes that would line the perimeter of the space.

Section 2: Basic Principles of Interactions

This section explains the main vocabulary that was established in The Design of EveryDay Things.

• Affordances =

• Signifiers =

• Conceptual Models =

• Mapping =

• Feedbacks =

• Constraints =

Here visitors can not only see examples but also can experience these concepts through interactives, one per each concept. This room features triangular wedge for its shape.

Section 3: Knowledge in the Head

This section talks about the idea of knowledge in the head, or how we navigate the world despite facing new objects all the time. Memory plays a huge role how we understand the world.

Since the content has fewer examples because it’s cerebral, I wanted to have the latter half of the space be used for rest and recuperation. There is a digital interactive nearby, but it’s an optional series of memory minigames.

The furniture featured are trapezoidal stands.

Section 4: Gestalt Principles of Perception

The Gestalt Principles of Perception are a series of theories developed by German psychologists in the 1930s on how people perceive the world which plays a major role in individuals interact with objects.

These laws include:

• Law of Proximity

• Law of Similarity

• Law of Symmetry

• Law of Closure

• Law of Continuity

• Law of Common Fate

• Law of Figure/Ground

The exhibition furniture used are hexagonal shelves stands.

This room involves a lot more examples, especially from the graphic design realm. Therefore, I tried a cabinet of curiosities approach so that the examples weren’t just populating the wall.

There are 6 principles so I wanted to make sure that there was still mental breathing space between each hexagonal shelf. At the end of this room, visitors have the opportunity to see these principles applied to web design via examples from the interactive touch tables.

Section 5: 3 Levels of Processing

"Three Levels of Processing" is a model of an emotional system where each tier influences our experiences differently.

Visceral = the initial instinctual response, the initial attraction/repulsion triggered by a sensory experience. It is the most primitive type of mental processing that determines if a situation is a threat or opportunity (good) and it's tied to the motor response system.

Behavior = the second level of unconscious response that centers around human behavior, how we analyze a situation, override our instincts, and perform an action. It is also the level where our known behavior that can be biased due to our preferences in how we execute an action.

Reflective = the home of reflection, conscious thought, and cognition that occurs slowly (unlike the previous two levels). It usually occurs after events happen with an evaluation of the actions and results, and the causes the highest levels of emotion during this reflective analysis of a past event.

However since the the latter two levels , I wanted to put it in the end rather than near the first section (7 stages of action) since I thought it would be more effective at the end.

The actual exhibition ends with a “Product Tinder” interactive that both brings together all the concepts of the exhibition together, while still emphasizing on the personal preferences of the particular player. In this interactive, users can swipe choose which products they personally prefer and follow-up questions will call attention certain design principles introduced in previous sections.

The exhibition furniture is comprised of circular donuts and semi-circular shapes.