Jubilee Academies CTE Department

Marketing our programs of study is one of our most important duties as CTE teachers. The lifeblood of each program is its enrollment. While it's true that certain external factors are out of our control, marketing efforts directly impact enrollment and it is within our power to make it happen.

We are asking all CTE teachers to produce one promotional program of study video each year, complete one teacher highlight form per year, and submit at least one student testimonial per month. The information below details our expectations.

Program of Study Promotional Video Guide

Purpose: This video will be used for marketing your program with the intention of generating student interest. Your objective is to grab your audience's attention, draw them in, and create the desire to learn more.

Target Audience: Students that may be interested in joining your program (or that might become interested after learning more about it from your video).

Outline Your Vision: Before you start to produce your video, it's a good idea to determine what information you want to convey and how you're going to deliver it. You will find some suggestions below on what information to include. You may also get ideas from watching example videos produced by other districts. You'll find a handful of examples by clicking here, or searching YouTube.

Instructor Introduction
Instructor, program of study and school
1. 1. 1. 1. Let the audience see you. Set up your camera shot, backdrop, and a tripod. You run the program. Introduce yourself.
        Our Arts, A/V departments have access to high-quality A/V equipment, including a DSLR camera, professional grade tripod, backdrops, and studio lighting. This equipment is available for all our CTE teachers to use for this purpose.
        This is something you should only have to produce one time, or at the very least, you shouldn't have to film this every time you make a promotional video.
Program Information

What do students learn in your program?
- - 1. 1. Discuss the general curriculum as well as the hard and soft skills students gain through your program
        What careers are students preparing for in your program?
        Discuss the careers that your program prepares students for and any career relevant information
        Discuss business and industry partners and how students benefit from these relationships
Why would someone be interested in this program?
- Local labor market data can be cited as evidence of demand
- This is a good opportunity to film students answering questions like "why did you choose this program?" or "what do you like most about this program?"
  - Student Footage
    1. 1. You want to have a large variety of footage showing students working on projects.

This footage can be used as "b-roll" or "cutaway" footage to provide context to the audience and provide visual interest in the video.
Create a plan to get footage of students working for every project throughout the year.
1. 1. 1. 1. Get student testimonials! This is your best source of credibility. Get students speaking to your program on film.

Produce Your Video: With your outline complete, you should have a clear vision of what video footage you need to produce. The following are a few things to consider during this process.

Audio and Video Quality: The quality of your audio and video will have a major impact on the final product. Every campus has access to a DSLR camera, tripod, and lighting. The mic on the camera is not ideal, but can be used if necessary. Get with your Arts, A/V program instructors for assistance.

Get more footage than you think you need. During the post-production/editing process, you want to have options. It's much easier to trim excess than it is to create something that isn't there.

Post-Production/Editing: Edit your footage into a finished product. For those of you with limited time or experience, Ted McCormick is available to help. If you would like Ted to complete the post-production process for you, please email your video footage, photos, etc. by the deadlines listed below.

Email Deadline for Fall Submission: October 27th, 2023

Upload Your Video: For those of you that are completing your own post-production/editing, please upload your final product to the Google Drive folder linked below, and email confirmation to Ted and Bernardo.

Fall Submission Due November 10th, 2023

2023-2024 CTE Program Videos-Teacher Submissions

Email: theodore.mccormick@jubileeacademic.org and irma.sarmiento@jubileeacademic.org

Student Spotlights

Please submit your student spotlights at the end of each month. Below is the link to a template for student spotlight. Please do not edit the template please make a copy. You are free to utilize any platform or template you would like. Please upload the student spotlight into the google drive folder below.

CTE Student Spotlight Form

CTE Student Spotlight Google Drive (upload)

If you have photos, videos, or other marketing assets, you can click here to go to the Marketing Drive folder and upload them.

Teacher Spotlights

Teachers will be asked throughout the year to complete a teacher highlight form. We will share this information with the Jubilee community to showcase the positive impact our teachers are having with our students.

Jubilee Teacher Spotlight Form