Embedded Files
45 Second Elevator Door Pitch
-Start with a genuine compliment
Who you are
-I’m the working with your neighbors who are going solar
-I’m helping my company generate future business by word of mouth
-hey, we’re back… everybody got this…
-hey, we’re just switching/upgrading your electric system
-Name drop
-did anybody in the area mention I’d be stopping by
-just really quickly, I wanted to make sure everybody in the neighborhood knew what was going on
-I just finished with the “Johnson family” and they wanted me to let their neighbors know what we are going to be doing for them.
Break preoccupation /possible objections
-build rapport (name drop, how long have you lived here? How many people live here? Have you talked to anyone about solar before?)
-intent statement
- you’re probably wondering why everyone has solar here/is getting solar nowadays..
-I noticed you don’t have a solar system yet..
-That’s exactly why I'm here.
-I'm sorry that happened. Tell me about it.
Why?
I’m here specifically because… helping families like yours in this neighborhood get more economic power since the utility company has declared their rates are going up even more…
-I pay for your installation, permitting, warranty, and everything
-Because our trucks will be in the neighborhood tomorrow. I would like to keep our trucks in the area. So I am offering to 2 more people here in the neighborhood..
-since we will be servicing the Johnson home tomorrow. I have a couple of time slots available for 2 more neighbors that I can offer while we are in the area.
What’s in it for them/what’s in it for us
-the reason we’re doing this is by investing in you, it will generate our future business through word of mouth when we put our signs upfront, just like companies invest in commercials.
Pull back
-if it works, great. If not, no big deal
-not everyone qualifies
-I don’t know if I can give this to you yet
(Balloon effect- inflate then deflate)
-not everyone does qualify. I’ve had to turn a few people down today. It’s simple.. lemme me show you how it works.
Transition
-so how it works…
They’re all coming from rooftops so no more burning coal.
-have you seen how you’ve been paying for this already?
-I’ll just show you really quickly
How long have you lived in the area?
-did you buy the home when it was first built or have there been previous owners?
-what year was your home built?
-how many times has a solar company come by your home since you’ve lived here?
-where is your meter right now?
Closing Commitment Questions
- I could have my specialist call you tomorrow before noon or sometime after 5. What works best for you?
-the opportunity I’m offering would include the front and back of your roofs?.. or just 1 side.. What works best for you?
-can you have your utility ready for us by 4 pm tomorrow?
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