In this project, you will be creating a business or product for an intended audience. You will build up an audience profile to hit looking at what your demographic interacts with. This will prepare you for pitching concepts and ideas within the industry and hitting a target audience.
Intent: Understanding characteristics in players and esports teams.
Implementation: Improving skills in researching and pitching.
Impact: pitching skills, problem solving, research skills.
Industry: Pitching esports businesses and ideas.
Soft skills: Problem solving, communication and research.
Maths and English: Write-ups and critical analysis of your audience.
Date issued: 09/09/25
Final submission: 20/09/25
Resubmission: 11/10/25
Work will be assessed in the form of tasks completed on your site and followed by a final assessment. Only the work on your college site will be assessed so it is vital you upload all work, including any development and mistakes.
It is expected all work is reflected on.
Assessors:
Natassja Grimsdell
Daniel Wiltshire
More information can be found on the UAL website here