External Relations Strategy

Elements of the Strategy

Each strategy is slightly different from the others, but there are constant elements for all documents of this type:

• List of needs of the National or Local Group in the field of external support arranged according to priorities.

• List of projects, initiatives and other benefits that can be offered to a potential partner.

• The database of contacts that have been made in the past and those with whom the cooperation is continued. For guidance, please feel free to take a look into the External Relations Database of ELSA International where all external contacts and their relations towards ELSA groups are listed in alphabetical order.

• Marketing materials: Booklets, Project Proposals, Partnership Packages etc. adapted to the needs and projects of the Group (the necessary materials and templates can be found on the Officers' Portal).

Working with a Strategy

As a result, you should develop a plan that sets out clear objectives together with concrete measures for achieving them. 

Depending on its purpose and scope, the strategy may be short-term, such as covering a single term of office, or long-term, for example spanning several years and incorporating more ambitious goals. 

The strategy may take various forms, including a provision within internal regulations, a guidance document stored on the Drive, or even personal notes. Regardless of its format, it is essential that the strategy is coherent, well-structured, and based on a thorough assessment of the current situation in order to ensure its effectiveness.