A clear typographic hierarchy is critical to the effective communication of our brand. Type should be light and well-spaced to reinforce that we are transparent, open, and approachable. This system uses weight, scale, and capitalization to convey the relative importance of each heading within a document. Readability and accessibility allow all users to efficiently read and absorb textual information.
Main Page | Typography | Layout | Color | Visual Elements | Tables | Stem | Interactivity | Resources
Some examples in these sections have been updated to reflect our new brand guidelines, and the original tool links might reflect an older style.
At eCornell successful Tools are:
Informative
Be informative, accurate and reveal the story in the information. The value is in presenting what text alone can't communicate. We aim to bring clarity and understanding where there is complexity. Less is more.
Purposeful
Our graphics visually depict concepts and ideas as simply and accurately as possible. Icons that attempt to relay too much information often become too busy and ambiguous . Reduce the amount of unnecessary information, so the important things are clear. Ask yourself if the student will easily be able to interpret the visualization.
Engaging
Create a visually stimulating and engaging experience that will capture the viewers attention but not distract from the learning point.
Accessible
Aims to reach all audiences by communicating with the clearest language and the simplest designs. Remove the unnecessary visual clutter to create a clear and simple experience. Some people physically see things differently or not at all.
Accessibility
Color should never be solely relied on to convey meaning/information, indicating an action, prompting a response, or distinguishing a visual element. There should be other clues beyond color to convey meaning or relationship; this is a key reason that also directly labeling data and using patterns is important. Please use the WebAIM Contrast Checker or reference our Fonts page to check and confirm the accessibility of colors at different type sizes.
WCAG 2.0 level AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. WCAG 2.0 requires a contrast ratio of at least 3:1 for graphics and user interface components (such as form input borders). If text and background colors are swapped, the contrast ratio remains the same.
Text or images of text that are either pure decoration or not visible, or are part of a logo or picture that contains significant other visual content, or inactive do not have a color contrast requirement.
Text and Paragraph Styles
Use Paragraph Styles for every single text element
Go to Type —> Paragraph Styles
This allows for the screen reader to identify the elements and the hierarchy of the document
Use only the presets in the template,
If you need a new style, please copy an existing similar style and make sure it has the correct tags
Graphics
(stock photos, simple icons, decorative boxes/symbols)
All photos/icons/graphics need alt text if important to content.
ID provides alt text
Graphics that are not important to learning are tagged as Artifact.
Right click on graphic
Choose “Object Export Options”
A dialog box will appear, click on “Alt Text”
Under the dropdown menu, click on custom
Then paste in alt text from ID
Tables
Please use the tables from the General Template ALL STYLES file (in the InDesign Template folder).
Keep the table simple
Make sure to have headers
Use the Table Cell Styles in the Paragraph Styles window to style table cells
Flow Charts
ID/IDA will write alt text
The goal is to communicate the relationship between the different flowchart components, or it is a more complicated flowchart which will be accompanied by text elsewhere in the document, then you’ll want to convert the chart to a single image or as a grouped object
Diagrams/Charts
ID/IDA writes alt text
Check contrast pass for internal objects (color of boxes, symbols, etc.) and text
Group final diagram into one object.
STEM/Math Graphics
ID/IDA writes alt text
Check contrast pass for internal objects (color of boxes, symbols, etc.) and text
Group final graphic/diagram (if we created it) into one object.
Interactive Elements
https://helpx.adobe.com/indesign/user-guide.html/indesign/using/forms.ug.html
Text Fields
Name: Text Field 1
Description: Enter your response
Multiline
Font: Helvetica, 12pt, light
Radio Buttons
In order for Radio Buttons to work as a group, each group must have the same Name (Subject 1) and different description (Subject 1 Option Yes, Subject 1 Option Maybe, Subject 1 Option No)
Checkboxes
Please use the checkbox in the InDesign General Template
Make sure to enter the description
Specify tab order via articles Or Object > Interactive > Set Tab Order
To enable screen readers to use the specified order, from the Articles panel menu, enable Use for Tagging order in Tagged PDFs. Remember to enable the Create Tagged PDF option while exporting the PDF.
Layers
Make sure you have two layers for each page
Organize Text on one layer (order dictates read order, bottom up)
Organize Image (any non-text elements) on one layer (order doesn’t matter). A screen reader will not read these.
A screen reader will not read items on the Master page, so only use master pages for non-essential layout elements - logo imagery, course info, copyright, and page numbers.
Reading order in an accessible PDF is based on the Layer order in InDesign. The bottom layer is the first thing that will be read on a screen reader.
Here, “Executive Master of PUBLIC ADMIN...” will be read first by a screen reader:
Articles
Window → Articles (InDesign’s way of saying “page”)
Hit + (Create New Article) → Add a new article for each page in document
Drag and drop each element that is important to learning on the page in top down order
OR select items on the page as they are read, and drag them onto the Articles Window
Tags
Do not need to worry about these too much – the Paragraph styles are already tagged
If images are labeled as artifacts, then you can leave out of structure and tagging.
Go to Window > Utilities > Tags
List of tag (Tools are the same?):
H1-H6 = Headers and subheaders
Link = hyperlinked text
List = bulleted text
P = paragraph / plain text
Root = kind of like <body></body> in HTML → ignore until you get to structure
Story = grouping of tagged elements that are read together → ignore until you get to structure
Nesting
How to resolve an appropriate nesting issue when you run an accessibility check:
When you tag a page, you have to follow the hierarchy of H1 → H2 → H3… and so on. You can’t jump from H1 → H3, but you can go back and forth between H1 → H2 → H1… etc.
You can put non-header text between headers like H1 → P → H1 → P → H2 → P
Structure
Go to View > Structure > Show Structure
This is where you lay out the structure for all the text elements you’ve just tagged.
Now start → Hit + (Add an element) → Tag: Root → OK
Now you will drag and drop each tag as a “sub” element under Root. Drag from tag panel?
To create a Story (aka a grouping of similar items) → Select all the elements in the Structure window → Right click → Create story
This tells the screen reader that this is a group of elements that need to be read together.
For a text box with multiple tags, right click the entire box → Tag Frame → Story
Bookmarks
Bookmarks appear in the Bookmarks tab when you open the exported PDF file in Adobe Reader or Acrobat. Very beneficial for student navigation.
Choose Window > Interactive > Bookmarks to display the Bookmarks panel.
Click the bookmark under which you want to place the new bookmark. If you don’t select a bookmark, the new bookmark is automatically added to the end of the list.
Do one of the following to indicate where you want the bookmark to jump:
Click an insertion point in text.
Select header text. (By default, the text you select becomes the bookmark label.)
Do one of the following to create the bookmark:
Click the Create New Bookmark icon on the Bookmarks panel.
Choose New Bookmark from the panel menu.
Document Exports
Export Settings
Set the Document Title as the title of the tool
File —> File Info —> Basic —> Document Title
Keyboard Shortcut: Cmd + Opt + Shift + I
The General Template already has the author as eCornell
Export as Interactive PDF
File —> Export —> Interactive PDF —> Pick file location (Final Files Folder) —> Click Export
Keyboard Shortcut: Cmd + E
The General Template has the correct settings for exporting an Interactive PDF
Run accessibility check → must reach ZERO issues to be accessible
Accessibility —> Accessibility Check —> Start Checking
Manually pass reading order
Manually pass color contract by going to Edit —> Preferences —> Accessibility —> High contrast —> Black text on white
To resolve appropriate nesting issue, see structure section.
If it’s correct in InDesign and still incorrect in Acrobat, you’ll need to manually adjust it in Acrobat following these steps
Next, add this https://www.callassoftware.com/en/products/pdfgohtml
Go to Adobe install > Plug ins > Open in browser
Manually review to make sure PDF header/copy hierarchy is correct
Resources:
https://www.color-blindness.com/coblis-color-blindness-simulator/
https://opentextbc.ca/accessibilitytoolkit/chapter/using-personas/