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Character Usage
Characters should be used when there is a main character(s) that is important to display within the context of the content, or when human involvement in a process or function is necessary.
Characters shouldn’t be used gratuitously, or when the concept can be displayed without a human element. A courses’ “cast of characters” should stay as small as possible. In these instances, when a specific character isn't necessary, we should instead use a simplified person/people icon (head and shoulders).
Group Visuals
In special cases, we may need to visualize a large group of individuals. There are several different ways to do so, but we must keep a couple things in mind when designing these artboards. Background elements should not be used and they should appear as static graphics (no motion should be applied).
Group Visual — Opacity
Group Visual — Silhouette
Group Visual — Callout
Best Practices
A set of guiding principles on how to best use and manipulate characters for different scenarios.
Primary use is within icon circle. Secondary use is full body.
When scaling a character up or down, make sure you have “Scale Corners” and “Scale Strokes & Effects” checked in the Transform window.
Tapered strokes are used to create separation between similar colors
Chin Stroke should always be #7d7b7c and placed behind the head
Waist Stroke should always be the same color as the background and placed in front of the torso
Sleeve Stroke should always be the same color as the background and placed in front of the arm, but behind the torso
Heads & Hairstyles
Adult Female Outfits
Adult Male Outfits
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