IMAGES

Best Practices for Photography & Images
Our photographic style is natural, candid, and documentary style: capturing diverse groups collaborating in casual or office environments. Images should feel natural and subtle, focused on what's authentic about the image. Applying a filter unifies the tone and contrast and creates consistency and cohesion among the various images.

Choose Images with Similar Characteristics

When your design requires multiple images, match their characteristics as much as possible. For example, when choosing photographs, look for consistency in exposure, brightness, and contrast. The result will be a consistent visual experience where no single photo draws the eye too much.

Have A Point Of Focus

Imagery is a visual communication tool that conveys your message. A clear focus communicates the concept at a glance, whereas a lack of focus makes the image meaningless.

Use context-relevant images

Each image in your design should serve a clear functional purpose

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