If you're competition is Lion Coffee's outstanding line of advertising trade cards, you have to counter with something spectacular.
"Summer's bounty," above, with its splash of white daisies against a purple watermill background, grabbed attention with its bold contrasts.
W.M. Hoyt's 19th century advertising policy was explained on the back of the card (to your left). The emphasis was to be on quality rather than newspaper advertising, but they obviously gave away colorful trade cards as well.