Ms. K. Geetha

Title of the Thesis: Consumer Behaviour in Hair Shampoo

Date of Joining the College: 2 June, 2008

Areas of Interest

• • Marketing

Publications

1. Venture Capital, ICON 12 - International Conference on Competitive Business Strategies for Sustainable Development, 2012.

2. Consumer Behaviour, International Conference on Changes, Challenges and Strategic Reforms in Management, 2013.

3. FDI in Retail Markets, National conference on FDI in Retail Markets: Issues, Challenges and Remedies, 2013, ISBN 978-93-81992-78-4.

4. Women Entrepreneurship & Livelihood, National Seminar on Microfinance & Livelihood Promotion, 2013.

5. Customer Relationship, National Conference on Dynamics of Management in Modern Business, 2013.