Dr. S. Geetha

Title of the Ph.D. Thesis: Customer Relationship Management A Study with special reference to Old and New Generation Private Sector Banks in Chennai

Title of the M.Phil Thesis: A Study on Investors Protection in Stock Market

Date of Joining the College: 13 March, 2001

Areas of Interest

• Cost Accounting

• Management Accounting

• Business Law

• Company Law

• Banking

• Human Resources Management

• Personnel Management

• Business Management

Publications

1. Role of technology in development of Banking, GSSJC'S TQ-a Bi-Annunal Multi-Disciplinary Research Journal, Volume 01, Issue, 02, June 2013, ISSN : 2319-9091.

2. Two papers on ‘Problems of women entrepreneurs’ and ‘Role of Financial Institutions in Entrepreneurial Development’ at a State level seminar organized by Department of commerce, Asan Memorial College on 9^th January 2008.

3. Two papers on ‘E-Banking-An overview’and ‘Customer-Banker relationship at the National Conference on Changing faces of Indian Banking organized by GRD School of Commerce and International Business on 21^st February 2008.

4. ‘Women Entrepreneur in various fields’ at National level Symposium organized by Department of Commerce, Dhanalakshmi Srinivasan College of Arts and Science for women on 23^rd February, 2008.

5. “Globalisation in banking sector’ at the International Conference on Globalisation –Impact, Challenges and Opportunities organized by Department of commerce, St Joseph’s College of Arts & Science, Cuddalore, on 14^th & 15^th March 2008.

6. “Business Process Outsourcing (BPO) ”at National level conference organized by Vidyasagar College of Arts & Science, Udumalpet on 1^st March 2008.

   1. A paper titled “Export Credit Insurance and its Contributions To India’s Exports-Opportunities and Challenges”, at the National Conference-CONECI-2008, conducted by the Department of Commerce, School of Management, Pondicherry University during 10^th & 11^th October, 2008.

   2. A paper titled “Does Cellular Phone Enhance the Quality of life of the Urban Consumer”, at the International Conference on ‘Innovations-Enhancing the quality of Life’, organized by the Department of Commerce, Loyola College(Autonomous), Chennai-600 034 during 12^th and 13^th January 2009.

   3. A paper on “Home loan interest rates-Floating or Sinking?” at the National level Seminar on Housing Needs and the role of Institutional Housing Finance, organised by Government Arts College(Men) Autonomous Nandanam, Chennai-600 035, on 27^th February 2009.

7. “Perception and Consumer Behaviour towards private labels at retail outlet in Chennai city-An empirical view” was published in International Journal of Research in Commerce & Management Volume No.3 (2012), Issue No.03 (March). ISSN 0976-2183.

Paper Presented

• A paper titled ” Role of Micro Insurance on the Economic and social upliftment of the poor” at the National conference on FDI in Retail Markets: Issues, Challenges and Remedies on 24^th February 2013, organized by Kanchi Shri Krishna College of Arts and Science, Kanchipuram-631 551 and published in the conference proceedings with ISBN:978-93-81992-78-4.

• A paper on ‘Challenges Faced by Women Entrepreneurs’ at a State level seminar organized by the Department of commerce, Asan Memorial College on 9^th January 2008.

• Two papers on ‘E-Banking-An overview’ and ‘Customer-Banker relationship at the National Conference on Changing faces of Indian Banking organized by GRD School of Commerce and International Business on 21^st February 2008.

• A paper on ‘Government Incentives and Subsidies in Promoting Women Entrepreneurs’ at a National level Symposium organized by Department of Commerce, Dhanalakshmi Srinivasan College of Arts and Science for women on 23^rd February, 2008.

• A paper on ‘Impact of Globalisation on Retail Industry’ at the International Conference on Globalisation – Impact, Challenges and Opportunities organized by Department of commerce, St Joseph’s College of Arts & Science, Cuddalore, on 14^th & 15^th March 2008.

• A paper titled “Export Credit Insurance and its Contributions To India’s Exports-Opportunities and Challenges”, at the National Conference-CONECI-2008, conducted by the Department of Commerce, School of Management, Pondicherry University during 10^th & 11^th October, 2008.

• A paper titled “Does Cellular Phone Enhance the Quality of life of the Urban Consumer”, at the International Conference on ‘Innovations-Enhancing the quality of Life’, organized by the Department of Commerce, Loyola College(Autonomous), Chennai-600 034 during 12^th and 13^th January 2009.

• A paper on “Home loan interest rates-Floating or Sinking?” at the National level Seminar on Housing Needs and the role of Institutional Housing Finance, organised by Government Arts College(Men) Autonomous Nandanam, Chennai-600 035, on 27^th February 2009.

Conferences / Seminars

• E-Banking-An overview, National Conference on Changing faces of Indian Banking, 2008.

• Customer-Banker relationship, National Conference on Changing faces of Indian, 2008.

• Business Process Outsourcing (BPO), National level conference on Role of Information and Communication technology in SMEs, 2008.

• Globalisation in Banking Sector, International Conference on Globalisation –Impact, Challenges and Opportunities, 2008.

• Women Entrepreneur in Various Fields, National level Symposium on Women Entrepreneurship in in India, 2008.

• FDI in Retail Markets, National conference on FDI in Retail Markets: Issues, Challenges and Remedies, 2013, ISBN 978-93-81992-78-4.