Dr. R. Santhi

Title of the Ph.D. Thesis: “Customer Preference and Customer Satisfaction of Cellular Services-A study with reference to select service providers in Chennai City”.

Title of the M.Phil Thesis: "Profitability of Iron and Steel Industry "

Date of Joining the College: 9 March 2001

Areas of Interest

• • Legal systems

  • Advertising and Salesmanship

  • Marketing

  • Management Accounting

  • Banking

  • Business Management

  • Value Education

  • Company Law

  • Industrial Law

  • Business Communication.

Publications

• 1. “Perception and Consumer Behaviour towards private labels at retail outlet in Chennai city-An empirical view” was published in International Journal of Research in Commerce & Management Volume No.3(2012), Issue No.03(March). ISSN 0976-2183.

  2. "Role of Micro Insurance on the Economic and Social Upliftment of the Poor", National conference on FDI in Retail Markets: Issues, Challenges and Remedies, February 2013, ISBN 978-93-81992-78-4.

Paper Presented

1. ‘Challenges Faced by Women Entrepreneurs’ at a State level seminar organized by the Department of commerce, Asan Memorial College on 9^th January 2008.

2. Two papers on ‘E-Banking-An overview’ and ‘Customer-Banker relationship' at the National Conference on Changing faces of Indian Banking organized by GRD School of Commerce and International Business on 21^st February 2008.

3. ‘Government Incentives and Subsidies in Promoting Women Entrepreneurs’ at a National level Symposium organized by Department of Commerce, Dhanalakshmi Srinivasan College of Arts and Science for women on 23^rd February, 2008.

4. ‘Impact of Globalisation on Retail Industry’ at the International Conference on Globalisation – Impact, Challenges and Opportunities organized by Department of commerce, St Joseph’s College of Arts & Science, Cuddalore, on 14^th & 15^th March 2008.

5. “Export Credit Insurance and its Contributions to India’s Exports-Opportunities and Challenges”, at the National Conference-CONECI-2008, conducted by the Department of Commerce, School of Management, Pondicherry University during 10^th & 11^th October, 2008.

6. “Does Cellular Phone Enhance the Quality of life of the Urban Consumer”, at the International Conference on ‘Innovations-Enhancing the quality of Life’, organized by the Department of Commerce, Loyola College(Autonomous), Chennai-600 034 during 12^th and 13^th January 2009.

7. “Home loan interest rates-Floating or Sinking?” at the National level Seminar on Housing Needs and the role of Institutional Housing Finance, organised by Government Arts College(Men) Autonomous Nandanam, Chennai-600 035, on 27^th February 2009.

Conferences / Seminars

1. Impact of Globalisation on Retail Industry, International Conference on Globalisation – Impact, Challenges and Opportunities, 2008.

2. Cellular Phone Enhance the Quality of life of the Urban Consumer, International Conference on Innovations - Enhancing the quality of Life, 2009.

3. E-Banking-An overview, National Conference on Changing faces of Indian Banking, 2008.

4. Customer-Banker relationship, National Conference on Changing faces of Indian, 2008.

5. Government Incentives and Subsidies in Promoting Women Entrepreneurs, National level Symposium on Women Entrepreneurship in in India , 2008.

6. Initiatives of EPC, National Conference – CONECI 2008, 2008.

7. Home loan interest rates-Floating or Sinking?, National level Seminar on Housing Needs and the role of Institutional Housing Finance, 2009.

8. Role of Micro Insurance on the Economic and Social Upliftment of the Poor, National conference on FDI in Retail Markets: Issues, Challenges and Remedies, 2013.