Fashion Marketing

Fashion Marketing – 0629 Full Year – 1 Credit Grades 10 – 12

Prerequisite: None

If you’re interested in clothing and fashion trends, then this is the course for you! You will learn principles of marketing and be able to apply them to the fashion/apparel and accessories industry. Analyze the marketing strategies of Ralph Lauren, Michael Kors, and Versace. Become well-versed in designer accessory terminology and explore various retail store layouts. Explore the psychology of promoting and selling in the fashion industry. Students will research fashion change through the decades and create and design their own retail stores, window displays, shopping bags, and so much more.

Students (Grades 11-12 only) will have the option of taking this course for 3 college credits through Farmingdale State University and the Suffolk County Community College Beacon Program.