Online Marketing

Marketing your website or blog should include combinations of:

Online marketing or advertising on the internet key tips:

Website / Facebook business page should be your hub
Professional domain email (not @gmail, @aol, @msn, etc)
Search Engine Optimization
Cross Channel / Traditional Marketing (email, newsletter, mobile, print, direct mail)
Social Media Marketing (Facebook, Twitter, Instragram, Pinterest, Google+)
Video Marketing
Content Marketing - blogging with timely, applicable, and regular updates
Engagement Marketing

Social Media Communication

Does your business optimize this powerful tool set?
How does social media improve your online visibility?
- It is considered your off-site search engine optimization tool.
How can social media strengthen your brand?
How do you use internet marketing to find opportunities?
Social media, can it improve your online visibility?
How can social media strength your sales?
What are social media metrics?
- Acquisitions
Did you know that user generated content has significant value with consumers?
How do you organize your marketing schedule?
Do you have a complete presence online with fresh content?
- Website
- Google+ page
- Facebook
Do you ask for reviews?
- Systematically collect reviews of your product or service. "Over 70% of consumers say having a review of a local business is very important to them in making a decision," he says. "But 90% of small businesses don't even ask for a review. If you go to a small-business website there are very few reviews. That's huge, and it builds credibility for your brand.
Do you invest in marketing to your existing customers?
- Keep the repeat customer. It is much easier to keep a loyal customer versus finding a new one.

Facebook Ads
Google Adwords
Marketing Grader - enter website URL to get a report on
- Overall
- Blogging
- Social Media
- SEO
- Lead Generation
- Mobile
Mention - helps marketers track what other people are saying about your and your competition by simply entering your name or your competitors.
Raven - SEO, social media, content marketing and PPC to manage your online marketing

1 - Have a strategic business plan

2 - Have a strong website

3 - Have a strong and growing visibility on search

4 - Be social

5 - Consistently produce original written content

6 - Get listed or mentioned on other relevant websites / influencers

7 - Produce and distribute original photos and videos

8 - Advertise intelligently

9 - Utilize analytics